ESPN needs to get on the Cluetrain

ESPN Tells Employees They Can Only Tweet About ESPN, as reported by Mashable. Shocking stuff I would say. Telling your employees that they must talk about only your business is bad news. It feels unhuman. I'm so happy that the BBC are more forward looking than this. Here's some cluetain's which seem to fit.

36. Companies must ask themselves where their corporate cultures end.

38. Human communities are based on discourse—on human speech about human concerns.

55. As policy, these notions are poisonous. As tools, they are broken. Command and control are met with hostility by intranetworked knowledge workers and generate distrust in internetworked markets.

57. Smart companies will get out of the way and help the inevitable to happen sooner.

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Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser. Can be found at, and