What ever happened to Wonderland?

The Dragons, elite business experts standing next to a wall

Update: Although I'm blogging about Wonderland, i dont think much about the content. But I'm not its target audience. I'm writing mainly about the concept and the business of Wonderland not the magazine's content. It would be like me saying Red or Cosmo are not good. I'm entitled to my views but being outside of the target market makes it difficult to judge fairly. aka, do not buy Wonderland just because I blogged it please.

Almost a year ago the BBC series Dragons Den finished its first run. I enjoyed every moment of it and am happy to hear its back on our screens (and online via imp of course). But it makes you wonder what ever happened to those other business ideas which received funding? (Yes the BBC should do a run up on what happened next…maybe even just as a podcast, iptv or something for those people interested) Specially the very much debated Wonderland magazine.

Well after a short dig around, I found a couple of things. A interview after appearing on the Dragons Den. Actually Startups.co.uk has a few interviews with previous Dragon Den entrepreneurs.Then the big news, from this page. Its actually on the right hand side of the site and reads.

By Kate Boulby

Wonderland, the new luxury glossy mag from BBC2 Dragon's Den joint winner Huw Gwyther, went on sale yesterday.

The magazine will initially be priced at £4.95, with a starting print run of 140,000 copies. Publishers eventually hope to sell up to 100,000.

Targeted at both male and female readers, Wonderland will cover everything from fashion, film, music and product design to stage and art. The first issue also features an exclusive interview with The Aviator's film production designer Dante Ferretti.

Dragon Den, which was shown earlier in the year, featured contestants pitching business ideas to the expert “Dragons”.

So I plan to drop into a large WH Smiths and see if I can actually find a copy, get a real feel for it myself. Hopefully I can find a copy and post a few pictures online, till then the flash animation has been updated and restyled so at least its not so ugly, and gives you a rough idea of how the magazine looks.

Finally found it in the local WH Smiths

Wonderland magazine cover

More photos can be found in my wonderland tag stream.

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Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser.