However I just wanted to say, the Geekdinner this Thursday is still on. Nothing has changed, just because I dont reply to a email for a while does not mean I'm dead… Also my work place has started killing the process signtuare for GAIM, so I'm not on instant messenger much either right now. I have ways around it, but choose not to use them for now. Anyhow hope to see you all Thursday at the Hogs Head.
Day: 21 November 2005
Listening to the next net generation
The teen demographic uses the Web constantly and in very sophisticated ways. They don't want to pay for very much, but if you can find something they will pay for (like ring tones), they tend to spend a lot. Safa Rashtchy, managing director of Piper Jaffray, interviewed five seventeen- and eighteen-year-olds about their relationships with technology.
Oh my goodness you have to hear the end of this podcast enclosure, what Teens want – starts at 15:20 mins and lasts about 8mins. Cant wait to hear the whole thing on IT Conversations really soon.
Generally the thoughts is free is good and there's some thoughts about spyware and advertising. Someone did mention paying artist of the music via iTunes but generally there was no thoughts beyond free download. Although you can listen to it and shake your head in shame, I dont. I use to think exactly the same way. Now at least I'm a little more aware of the issues and the cultural shifts. I'm sure the teenagers on stage will alter there views a little over time. But honestly its refreshing to hear the younger generation talk frankly about there habits.
Reach and that leap faith which is required
I remember explaining to people that I would buy real stuff online.
See this is the thing, it was back in 1996 when realistically most people had only heard of logging on the super information highway (yeah I remember those words too). The concept of buying online goods which would be delivered to you, was a step too far for quite a few people. Honestly, I dont actually remember when Tesco started delivering grocery'sexplanation online but it seemed quite logical to myself and started using the service as soon as I left my parents home in 1999.
I dont know if the leap of faith is correct, as it seems to have many religious views attached to it. Maybe mini mind shift might be a better explanation?
Another example which is bang up to date and may divide a few people. AV Content online can be delivered cheaply without a advertising or subscription model. Some people will agree and some will disagree. If you disagree, you may be familiar with concepts like P2P, TVRSS, IPTV, etc.. But have not actually fully experienced there effects. Hey a small percentage of you may say the statement was actually hogwash and what actually is cheaply anyway? And I would say, at this stage, it requires a leap of faith or a mini mind shift to see the potential which is only just around the corner.
The biggest leap of faith at the moment which I keep having to explain is Reach. When talking about blog and RSS spaces and always say something about the niche audiences, the longtail and always reach. When you use full RSS syndication and/or P2P distribution, website metrics break down and you have to rely on Reach instead. Theres a issue with Reach, it requires a leap of faith as theres no actual metric for reach (yet).
Its very painful because the arguments away from Website metrics are very clever and make sense when you look at the current landscape of the web 2.0. I mean why would you ever syndicate full text content in RSS unless you believed in (or at least thought about) Reach or cared so less about the content?
I'm just reading Malcolm Gladwell's Blink now and theres something which is somewhat related on page 176.
We like market research because it provides certainty – a score, a prediction;if someone asks us why we made the decision we did, we can point to a number. But the truth is that for the most important decisions, there can be no certainty.
Another leap of faith, The public aspect of Social software can actually beneficial to you and everyone using the software. Its all about communities and I mean a leap of faith beyond Social networking sites and online forums. I'm talking about shared data with benefits yourself and everyone else. Why else do people use Flickr, Del.icio.us, Reader2, etc? Its napsteration effect, which you need to have faith in. By each person serving there own greeds, they also serve the community effect.
Personally like Reach this is so easy to understand, I wonder why it requires any leap of faith at all. But that's the nature of these things. One persons step is another persons marathon
While still thinking about leaps of faith, heres a couple other things which require that same mind shift at the moment. Creative Commons, Free Culture and Open Source. Like reach you need to buy into it somewhat before it starts making sense. Open source is quite lucky because it has quite a vocal voice and has many good examples to prove it actually works. Creative commons is well on the way, while Free Culture as defined by Lessig and others still requires a certain leap of faith.