Podcast’s 3rd era?

Myself and Chris were walking back from Sunday roast dinner, and we got talking about Podcasting. The current media darling is a thing called Serial.

I have always maintained that podcasting is different from radio and part of the confusion (as such) is radio shows using podcast distribution to deliver content. Most of the professional stuff is radio shows using podcasting distribution, which is a real shame. I remember my cry out for more British podcasts even.

…there were not enough amateur British Podcasts. I know theres the BBC podcasts and the Guardian podcasts which both have got a lot of success in this area but theres nothing like TwiT or Revision3’s series of video podcasts

Now of course that was 4 years ago and things have shifted. Chris pointed out the raff of amateur to professional media on youtube. But the big question remained…  what is the difference between a podcast and radio show?

Well I struggled to remember the arguments about podcasting when the BBC first did its podcast trial, to replay back at Chris. The verge video reminded me exactly what the point I should have made more clearly.

Its not about production, its about depth! I eluded to it but never actually said depth. With Radio you need to be broad, with podcasts you can be so niche it hurts.

Talking of niche audiences and podcasting, we launched the Lovegrumps podcast this weekend. Lovegrumps is like Techgrumps but about love, sex and relationships. Audio  only and wondering if audioboo, mixcloud or soundcloud might be better places to put the podcast?

If this is the 3rd era of podcasting, then its certainly time to evolve… Expect intro music and other production stuff next time.

Oh by the way, the verge are wrong. Perceptive Radio is clearly the future of radio… Just imagine what could be done with Perceptive Podcasts!

Official Perceptive Radio photo

Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser.

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