Instant Apps are the most fascinating thing

I like Dieter Bohn, was blown away by Google IO’s demonstration of instant apps.

The basic idea is simple: when you click on a link, if that link has an associated Instant App at the URL you get a tiny version of that app instead of the website. We played around with it a bit today at Google IO, and found that it was as fast (if not faster!) than loading up a web page with the same functionality. It works because developers can “modularize” their apps so they only serve you the parts that you need for whatever you clicked on — points on a map, a video, some home listings, a payment system, or whatever.

But take that idea and think on it a second: there’s a whole class of apps that you use once and never want to bother with again. Google’s example is a parking meter app. It works better as an app because it ties into Android Pay, but honestly you don’t want that thing cluttering up your app drawer most of the time.

YES!

This is why I tend to keep my Nexus 5X phone quite clean and clear of apps, I upload apps to my Nexus 7. If at all possible. Its discipline and I’ll be honest a bit of a pain, as my Nexus 7 relies on Wifi for network connectivity, but generally I think through the positives and negatives of installing each app and where it should go before hitting install.

Recently I installed the Easyjet app on my nexus 7, just so I didn’t have to print out my boarding pass (I have no printer and kinda hate printing). I used the app twice over a period of a week and that was it, uninstalled and gone. If I had instant apps, I would have been very happy with using it instead. Theres also other apps I just need for one task, like at a conference to vote (hey Thinking Digital & Herb), instant apps would so solve this problem; and if really that fast…!

Yes I hear the privacy concerns, but maybe it could be a standard android chooser/selector. Go to the play store and install the app, use instant app or force the service to give me a mobile alternative version.

Yes I hear, developers need to write their apps in a more structured way. But there can’t be much wrong with that? I remember back when I was still in Bristol, a talk about streaming apps, well its almost getting there; although I’m sure many will argue the webapp has already made this a reality.

Podcast’s 3rd era?

Myself and Chris were walking back from Sunday roast dinner, and we got talking about Podcasting. The current media darling is a thing called Serial.

I have always maintained that podcasting is different from radio and part of the confusion (as such) is radio shows using podcast distribution to deliver content. Most of the professional stuff is radio shows using podcasting distribution, which is a real shame. I remember my cry out for more British podcasts even.

…there were not enough amateur British Podcasts. I know theres the BBC podcasts and the Guardian podcasts which both have got a lot of success in this area but theres nothing like TwiT or Revision3’s series of video podcasts

Now of course that was 4 years ago and things have shifted. Chris pointed out the raff of amateur to professional media on youtube. But the big question remained…  what is the difference between a podcast and radio show?

Well I struggled to remember the arguments about podcasting when the BBC first did its podcast trial, to replay back at Chris. The verge video reminded me exactly what the point I should have made more clearly.

Its not about production, its about depth! I eluded to it but never actually said depth. With Radio you need to be broad, with podcasts you can be so niche it hurts.

Talking of niche audiences and podcasting, we launched the Lovegrumps podcast this weekend. Lovegrumps is like Techgrumps but about love, sex and relationships. Audio  only and wondering if audioboo, mixcloud or soundcloud might be better places to put the podcast?

If this is the 3rd era of podcasting, then its certainly time to evolve… Expect intro music and other production stuff next time.

Oh by the way, the verge are wrong. Perceptive Radio is clearly the future of radio… Just imagine what could be done with Perceptive Podcasts!

Official Perceptive Radio photo