A Perceptive on storytelling

As most of you know BBC R&D have a demo of Perceptive Media which we’ve shown a few places including the EBU in Copenhagen. Its been a hidden gem for a long while and its been amazing to see what people have had to say about the concept of perceptive media. Specially liked the two Brits sitting on the sofa talking about it.

We’re really hoping as many people will enjoy it and give their honest feedback to us (good and bad). But its not just the individual  feedback we would like to research, its the interconnected stories of how people tell others about it and how they explain it to each other…

How memes spread has always been high on my list of loves and to be honest should be high on the BBC’s research lists (if its not already?) In actual fact there is something about how memes spread and attribution which I think is very interesting and could be a new business model into the future.

Anyway… expect much more about Perceptive Media on the BBC R&D blog this month. In actual fact if you want to be first hear it and respond directly to people behind it like myself, the script writer, actress, coders, etc… Then you should make your way to the next Social Media Manchester.

I was reading about the domino effect on my Kindle via Instapaper the other day on the London Tube prompted after reading this tearjerker story. This bit really got into stuck in my throat, further proving that I’m just a sucker and massive romantic…

At the end was this bit…

Here’s the power of a story: someone hands me one, like a gift (I imagine it wrapped in shiny paper with the bow, the handmade letterpress card, the whole nine yards), and in that gift, I find parts of myself that have been missing, parts of our world that I never imagined, and aspects of this life that I’m challenged to further examine. Then—and this is the important part, the money shot, if you will—I take that gift and share it. In my own writing, sure, but the kind of sharing I’m talking about here is the domino effect: how I hear/watch/read a story, and then tell everybody and their mother about it, and then they tell everybody and their mother, and somewhere in that long line of people is someone who, at this exact point in their life, needed its message more than we’ll ever know.

The power of a story indeed…

You could look at this as a example of why Perceptive media isn’t going to work but actually I disagree. Someone (out there) has written a story which perfectly suits the medium but they don’t know it yet.