Straight from the drug dealers handbook

Learning from drug dealer

Recently there’s been a bunch of news pieces about the somewhat dodgy practices of silicon valley funded companies. I’ve found the language use really interesting, and if there was a drug dealers handbook (there might be a few of them to be honest?) they would be in there for sure; likely as case studies.

Free trial to hook new users

#1 – Free taster, hooked forever

While researching and writing my presentation for dating into the future, I found this which I knew was true but good to find the research to back up my assumption.

In a study on the brains of drug addicts, researchers found that the expectation of the drug caused more release of the feel-good neurotransmitter dopamine than the actual drug itself. Similarly, for those who may be expecting the next swipe on Tinder to lead to reward, serial swiping can start to look and feel a lot like addiction. Not surprisingly, in 2015 Tinder began to limit the amount of daily right swipes to around 100 for users who don’t buy into their premium service

 

Never get high on your own supply

#2 – Don’t get high on your own supply

Classic drug dealer 101 stuff, perfect words for how those involved in the business

Developers of platforms such as Facebook have admitted that they were designed to be addictive. Should we be following the executives’ example and going cold turkey – and is it even possible for mere mortals?

Lesson 2: Don't get high on your own supply

This instantly reminds me of so many films involving drug cutting including women in their underwear?

Does Cannabis Inherently Harm Young People's Developing Minds?

#3 – Get them while young

I was shocked to discover that tinder use to be open to under 18s. This is also going in my future of dating talk.

Dating app Tinder has announced that, beginning next week, they are raising the minimum age of users to 18.

Tinder spokesperson, Rosette Pambakian announced the changes in a statement: “On a platform that has facilitated over 11 billion connections, we have the responsibility of constantly assessing our different user experiences.”

“Consistent with this responsibility, we have decided to discontinue service for under 18 users. We believe this is the best policy moving forward. This change will take effect next week.

When the dating app was launched back in 2012 Tinder was separated into three age categories – under thirteens who were not permitted to use the service, 13 to 17-year-olds and over 18.

Of course since the restriction, others have stepped up to cater for the younger audience. Get them hooked early?

Lets not forget how much impact peer pressure can be in this situation too. Ask many people why they started to smoke while young…

The vulnerability of teens is intensified by the fact that as they move through the rite of passage that is their teenage years, the approval of their friends is increasing and eclipsing the value to them of parental approval.

Vape juice vaping

#4 – Sell the sizzle

or Always tell customers your drugs are the best make up stories about how good it is

Like most of these rules, they are super common across industries but its interesting to think about selling the sizzle. We tend to buy in to the utopian sizzle around these services and platforms without too much questioning. Then are surprised/shocked when we hear about negative behaviours; but think well that won’t happen to me or they were doing something wrong (victim blaming).

I love Tony Hunts idea of what would this all look like if it had warning like you get on cigarette packs? Mark Manson’s been say the smartphone is the new cigarettes, so I guess it makes a lot more sense.

Lawsuits, sell the data and get out!

#5 -Have a exit strategy

or plan escape routes if something goes bad aka Valley talk: pivot or sell

Remember the myspace sell off?

Myspace, once the world’s hottest internet firm, has been sold to an online ad company for around $35m, a fraction of the $100m its parent company was seeking for the ailing social network and billions less than its value five years ago.

or how about the on going story of Ashley Madison’s try to get back into our good books but not really changing at all…

The preferred website to find an affair, Ashley Madison, is teaching better infidelity through fitness in its latest campaign.

The leading married dating website launched its new year campaign advising cheaters that if not getting caught is one of their New Year’s resolutions, then staying fit should be too.

The campaign, titled ‘Morning Run,’ features a woman appearing to be out for a routine morning run. A voice over asks “Why am I out of bed before anyone else? Why do I run faster than I did yesterday?…I just don’t want to get caught.”

We see the woman running behind her chasing her down as she runs from her extramarital partner’s wife as the ad closes and the site’s tagline comes up – “Life is short. Have an affair.”

Ok its all a stretch and quite fun but there is some elements of truth in each rule and linking them to how different companies treat their users and how they think about the whole setup/game.

Tweet digging the rules

Tweetdig

The concept is simple… Imagine if your Twitter client was crossed with your mail client?

Tweetdig is exactly that.

Currently in private beta although it feels slightly more like a alpha. I was lucky to gain a activation code when they previewed it at BarCampBlackpool last weekend.

So how does it work? well it works very well. Like most twitter clients you have the tweets going up the screen but theres a few options to do a bunch of things including create a filter based on the tweet you’ve selected. You can just write a filter but the best way is to start with something.

Tweetdig

So in the screenshot above I have a folder called BBC discussions which usually come from my boss Adew, Si_lumb, or a number of other people. I actually added a bunch more people from the BBC, so now any tweets from them containing one of the others is classes as a conversation which I might want to be aware of.

The filters are pretty much what you’d expect but there a great start. I’d really like to see a better way to group people, so instead of listing everyone on each line, I could say if anyone in my BBC list says something to 2 or more BBC people, drop a copy of the message in a folder. In actual fact I’m not seeing much in the way of the twitter lists being used in tweetdig. Most likely because they haven’t got around to them yet or maybe because lists are not used much?

I’m sure the team will be all over lists at some point, they may even make it transparent, so when you create a grouping in tweetdig, it actually creates a list automatically?

To be honest, it really needs a lot stabilising, and I know there all working on that right now. But they certainly have plans to make a mobile client and maybe a desktop client. Once you start using it, its hard to go back and even more frustrating to use a mobile client without the rules and folders. In fact it would be great if you could assign clients to a folder. For example my mobile client would only show certain folders instead of everything and me having to cascade through it.

I did have a word with them on the side at the barcampblackpool and asked if they knew of any clients which support filtering or rules? Got thinking it would be good if you could simply export your rules out of the site and into your choice of client instead of waiting for them to create a client for your platform.

I’ve already created the dream filter which removes all tweets with the hashtag #sxsw to the bin so I don’t have to hear how much fun people are having in Austin next year. I’ve also setup the same for #iphone5 #iphone4s and #ipad3. Yes it may sound a bit crude but what I really need a little more structure so I could say, ignore all those unless @bbcnews tweet something.

As usual I’d also like to see a more Xpath type logic and the ability to do conditional things like, if @tdobson tweets a link to a video and its retweeted by at least 2 of my followers tell me about it (usually I can never trust what @tdobson links to, as its usually balls or great). Also like to see stuff like the ability to mute someone if they tweet more than x times in a set period of time. Automatically send anyone who tweets the same thing over x times in a set period of time to the junk folder.

Lastly I’d really like to be able to feed Facebook/Buzz/Google+/Idents status/updates/messages into the same thing. Maybe these guys are sitting on the perfect idea of the social operating system (stowe boyd?)

You get the general idea…

Tweetdig

The humour of the startup is fun and reflects the people behind it. Its great to see a original idea being pushed forward by these guys who are regular barcampers and such friendly people.

I wish them lots of luck and I think they got something that in the end may be copyable by others but at least they can say, we had the original idea and followed through with a decent product. I can already imagine Tweetdeck or Seesmic with rules which span across not just twitter but also Facebook and Buzz.

So impressed with this service, I’ve closed down Tweetdeck (for now) and made this my number 2 in Top10 interesting tech startups. Novel service with a good solid concept, although I do feel the email methodology will trap them in the end. Its all about the rules 🙂

 

 

The black movie rules

A while Girlwithaonetrackmind, posted a tweet about tron legacy and after following the tweet, I found out about the Bechdel test

The Bechdel Test, sometimes called the Mo Movie Measure or Bechdel Rule is a simple test which names the following three criteria: (1) it has to have at least two women in it, who (2) who talk to each other, about (3) something besides a man. The test was popularized by Alison Bechdel’s comic Dykes to Watch Out For, in a 1985 strip called The Rule. For a nice video introduction to the subject please check out The Bechdel Test for Women in Movies on feministfrequency.com.

Since I’ve been wondering if there was a way to do a similar thing for Black people in films? We usually get stereotyped and frankly typecasted in certain films, so would it work? I certainly think so…

So here’s my start…

  1. The film has to have at least 2 black people in it, who…
  2. Talk to each other calmly and not threatening, about…
  3. Anything except Drugs, Guns, Hiphop or Cash.

Sounds simple but trust me, now you’ve seen these rules… you will be surprised how many films fail on even point number one.

  • Tron Legacy – Fails on all points
  • The Social Network – Fails on all points
  • Inception – Fails on all points
  • Scott Pilgrim vs the World – Fails on all points
  • Unstoppable – Passes on all points
  • The Matrix series – Passes on all points
  • I am Legend – Passes on all points
  • Enemy of the state – Fails on all points

I can certainly think of a load more… Can you?