The next web peers around BBC R&D…

Perceptive Radio v2
The second-generation experimental Perceptive Radio hardware. Credit: Martin Bryant / TNW

Its always great to have some of the work in the press, and see which bits they pick up on. But even better is when it gets framed along with other work, such as the ones happening around the same lab or similar fields.

In recent times, Ian Forrester has turned his attention to ‘Visual Perceptive Media.’ As we first reported late last year, this applies the same principles to video-based content.

For the first experiment in Visual Perceptive Media, the BBC worked with a screenwriter who created a short drama with multiple starts and endings. In addition to the variable plot, a number of different soundtracks were prepared, and the video was treated with a range of color gradings to give it different moods, from cold and blue to warm and bright.

Good to see the next web picking up on the effort we put into making all this very open. This comes from before my time at BBC Backstage but it certainly makes things easier to justify with us being a public organisation haven done things like Backstage.

One thing that struck me when talking to the people working on all of these projects was that they were using the Web browser as their canvas and working with free-to-use, open technologies like OpenGL, Web Audio, Twitter Bootstrap and Facebook React.

And what better end than…

Some of the most interesting ideas for how that might happen are coming out of BBC R&D.

Through the Illusion of the Apple distortion field

iCow Syncing

You got to hand it to Apple, they always have the press eating out their own bowl. You only have to look at the latest apple announcement for the apple watch.  This use to be termed the Steve Jobs distortion field then when Steve died, there was a fear that Apple may not be able to keep things up without their leader.

However this turned out to be not true (to a degree).

How does Apple manipulate the media and press has been a question which many have asked, and very have been brave enough to come forward and explain how. Those who do tend to get put on the blacklist and starved…

Apple can already tell what a review is going to say from [a publication’s] pre-coverage, and they’re not going to give you a review unit if you’re not going to play ball.” In other words, Apple feeds the writers who will do its bidding, and starves the ones who won’t follow its messaging.

One such brave people is Mark Gurman from 9to5mac. Who wrote a super detailed look at the distortion and absolute manipulation Apple roll across the media. 9 indepth pages of stuff everybody kind of guessed or knew but dare not write about? Don’t expect to see Mark at any Apple press events for the next 10 years at least.

A flashback: Hurting America

Theres quite a few things which I have mentioned in the past few weeks. One of them is the Jon Stewart vs Crossfire incident.

In the middle of October, Jon Stewart took his usual complaints about partisan hackery to his appearance on CNN’s Crossfire (transcript here | streaming video here). From the beginning of the discussion, Stewart took aim at Crossfire and other media shows, saying (at first with a smile) that they “hurt America” by making politicians’ lives easier by failing to “hold their feet to the fire.” The gist of Stewart’s complaint was that shows that were purportedly “hard” and “cutting” were really only theatrical performances of talking points and sensationalism. The incident is now famous, and little needs to be said about it.

Such a great point in media and news… Something we really shouldn’t forget ever!

Reading the Cluetrain by our PR lady

Our PR lady started reading the Cluetrain Manfesto after I gave her a copy to read. She seems to be reading through it slowly but at the same time its brought up more questions that I'd expected. So I suggested to her that she should blog internally or even externally about reading through the book. So I was kinda of shocked when she agreed… And now reading the cluetrain is born.

I think its really good to see our PR lady blogging, shes quite strange in a nice way. Kind of person who would forgive you at that moment but would never forget what you did. Anyway, shes been willing to learn about the changes online markets make to PR and thats a really good thing. Please check out her blog, as she really wants comments and constructive ideas around what she reads and blogs.

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