You got to hand it to Apple, they always have the press eating out their own bowl. You only have to look at the latest apple announcement for the apple watch. This use to be termed the Steve Jobs distortion field then when Steve died, there was a fear that Apple may not be able to keep things up without their leader.
However this turned out to be not true (to a degree).
How does Apple manipulate the media and press has been a question which many have asked, and very have been brave enough to come forward and explain how. Those who do tend to get put on the blacklist and starved…
Apple can already tell what a review is going to say from [a publication’s] pre-coverage, and they’re not going to give you a review unit if you’re not going to play ball.” In other words, Apple feeds the writers who will do its bidding, and starves the ones who won’t follow its messaging.
One such brave people is Mark Gurman from 9to5mac. Who wrote a super detailed look at the distortion and absolute manipulation Apple roll across the media. 9 indepth pages of stuff everybody kind of guessed or knew but dare not write about? Don’t expect to see Mark at any Apple press events for the next 10 years at least.