Dating, lies and algorithms the primeconf talk

The short talk I did for Primeconf is now live like most of the talks on the site. I blogged about the conference here already but its funny looking at the talk from a audience point of view. Not only because there is a 3min section which is dropped in to cover some technical problem, but also because I now notice the lack of smooth transitions between sections. Putting in the books as reference was somewhat missed too, which is a shame.

I didn’t know I was running over, as the mac timer said 6:50 mins when I finished. I certainly wouldn’t have elaborated on certain areas if I knew the time. Its always best to have a countdown clock somewhere very visible for speakers. Must remember to never trust a mac with keynote…¿

So as a whole and based on the fact it is a subset of a much deeper talk. Its not bad. It would be good to explore in more detail some of the sections and bring in some of the video evidence I have. But alas that’s for another day maybe…

Thanks again to Thayer and the prime team for the invite, the amazing venue and recording the talk. The other talks are well worth watching.

No compelling evidence online dating algorithms work

Shoreditch dating backlash?

Herb highlighted this on Facebook the other day. It seems to be some shoreditch protest against online dating. I couldn’t find anything else about it, so it might all be a flash in a very small pan but they have good reason to protest.

I quoted in my Primeconf Best of British talk

There is no compelling scientific research indicating online dating algorithms work.

This fact has not been lost on many others. I’m not saying online dating isn’t a bad way to meet someone (heck I still use it) however the chances are about the same as meeting someone on any of the other social networks, chatrooms, forums, etc

Online dating simply connects people, but so does Facebook, twitter, Google+, etc, etc… and they are free to use (yes they use and sell our data but at least they don’t do that and charge us for the privilege!)

The compelling part reminds me of what Derren Brown was talking about at the infamous show.

Extraordinary claims need extraordinary evidence…

Herb Kim found out where the pictures come from…
It was a protest against ‘Online Dating’ by @rendeevoo – an app that encourages you to ‘Date Offline’ with one click.
As I thought it was a publicly stunt by another dating company trying to convince people to use their service not the rest… Pretty lame, especially because it didn’t make any news and I couldn’t find out who did it… Poor!

When will social networking dethrone online dating?

Year of making love professionals

On the plane I read a number of posts including, Could Instagram Dethrone Online Dating?

The latest word is that online dating may be on its way out – and that even includes explosively popular mobile apps like Tinder – and that social networks may be on their way in.

Which leads to a post from the same people asking… Is Facebook Becoming an Alternative to Online Dating?

…over 19,000 people who had been married between 2005 and 2012, and asked them how they’d met. Those who met on social networking sites were more likely to be younger and married more recently compared to those who met online in other ways. He was surprised to find that those who met via social networking sites were just as happy as those who met online, and those who met online in general were happier than those couples who met in more traditional ways, such as through friends.

I’ve been banging on about this for yonks

No matter what the online dating sites think or even say (and I’m surprised how short sighted OKcupid and PoF CEOs are on this). They should be worrying about facebook.

So rather than go on about the obvious, I did spot something interesting in another related posted, Why Mobile Dating Is So Popular?

Tomas Chamorro-Premuzic, professor of psychology at University College London, told The Times: “[Using a dating website] is almost like booking a holiday or a job application, as you try to customize your partners. Mobile dating – and Tinder is a good example – is different. It is more linked to impulse and emotions and focuses on attractiveness and looks, which is more realistic, even if it is a bit more lazy. It replicates the traditional version of dating more closely than Match.com or eHarmony as it allows for more serendipity.”

Now you may already noticed Tomas’s name from the Year of Making Love that crazy show I was involved in (well somewhat…). Anyway passing over that, its a interesting point. I don’t think its necessarily true but who knows, the behavior of people on Tinder and Grindr is questionable and addictive. Not far off a night on the town? Or at least the last part of the night when you look around for someone to hook up with?

The browsing and snap judgments are somewhat part of Tinder and Grindr. If they happen to have something in common, thats a bonus. If a friend of a friend, then thats certainly a +1.

The tainted eyes of the beholder

GeekGirlCon_2013 132

At breakfast today with Chris and Kat, we were talking about previous people we’ve been out with and the question of chemistry. I mentioned the eye of the beholder and how everyone has a different things they like. Therefore the chemistry is going to be different too.

Kat agreed and gave a great example, which I hadn’t ever thought about.

Do you think people who you found attractive become almost ugly at certain times? Like if they cheat on you…?

And she makes a great point. Perception is a interesting thing. Someone which seems great, then becomes tainted because of their actions. And I think Tainted is the right word too, because it becomes impossible to see them as attractive again ever after. No matter what people say or think.

Freemium dating gone horrifically wrong

Online Dating for Bears

Lunch time at work is a interesting experience. Somehow we got into a discussion about online dating and Elizabeth asked me what kind of sites I’m on, out of curiosity. I mentioned I only do free dating sites and before you knew it we were on to a discussion about freenium dating sites vs paid sites.

The logic seems to conclude that a paid for sites would attract a better match, however in my own experience this is not true. Actually the opposite seems to apply, with the tricks the paid for dating sites pull on you. But we started wondering… If you were really evil or lack in moral judgment, what kind of things would you do?

Here’s some suggestions,

  1. Default all profiles would be ugly (there was a suggestion of green on brown with comic sans) unless you pay for colour changes and font faces changes.
    There would be a charge for every character over 320 characters (it was suggested 140 actually). Bit like plenty of fish’s extended profile.
  2. Depending on the time of the month certain words would cost less and more. Of course there would be a algorithm working out the most likely used words in profiles. But the cost would be reversed, as to charge the most for those words in their prime like selfie. Likewise Phrases go down in price depending on over use of the word across the site.
  3. There would only be allowed one photo like eBay use to have. More photos can be added at a cost of course. Oh and the one photo would be restricted to 256 colours and a size of 640×480. If you need colour, you can choose a animal photo which best represents you. One photo to impress… make it a good one.
  4. Messages can only be accessed on the site or the application. There will be strict limits of 10 meg storages and of course all messages will be monitored and fiddled with. So there will be no swearing, rude or lude content (lots of dating sites do this to kill off email and phone number exchange in messages). It would also have the right to change words and sentences to aid with communication. Well I say aid but expect all type of nonsense and mucking around.
  5. All messages will start at 200 characters maximum and grow by 10 characters based on the messages exchange. You
  6. Matching algorithms will be switch depending on paid membership. If you want the super-dooper algorithm you got to pay. And remember you have no idea how good it is till you try it out, at which you are offered the mega search for another upgrade in membership… Of course this time it includes advance options, thankfully. Okcupid already has multiple methods/algorithms for search and some are only accessible to paid members.
  7. Conditions for using the site is allowing the site to have access to your Facebook account. Not just for authentication but so it can read and write to your friends. If you want to stop the spamming, you need to pay for the yearly membership. Remember when Plaxo and many others did this to convince your friends to join?
  8. Don’t even get me started on adverts, you never seen adverts like this before, well maybe. Not only will you see them on the site, but also in your facebook timeline because you allowed us to do so, duhhh stupid…! Of course we could hijacking your cookies for even more fun, unless you pay the subscription money but that would be so… wrong!
  9. Feeling the pitch when it comes to the matches, well don’t worry most of them will be automated bots sent to lure you into paying even more or at least another few months of subscription. Hummm where did I hear this before?
  10. Of course our starred profiles will be ranked highly and you will need to digg through those before you get to the cheapskates. As a free user, you will have to do this with no sort and no option of how many users per page. Good luck with that…
  11. Did I forget to say, how our search doesn’t work correctly for free users. You will have to search through male and female users from all over the world till we can find a way to fix it. Of course paid users get access to the beta server which does support these (some people say) essential things.
  12. Random username allocation. Don’t like your username which was randomly given to you? Well if you pay the money, you can change it. Don’t pay, and you will have to put up with snugglemuffin666 or even snddjoidjidb81.

I could go on but frankly you go the picture. Some sounds a little crazy while others you may recognise from being on paid for dating sites. Free dating sites are rarer than they should be, but the freemium sites are going to be the next big thing. Don’t believe me? Look at Tinder.

Can explicit big data replace implicit chemistry?

20130101 Experimenting with a Lott's Chemistry Set c.1956

I’m happy to say the BBC News business section has a piece which I found via ZoeIs big data dating the key to long-lasting romance? Of course I have many thoughts about this whole piece including the memory that I still need to read Love in the Time of Algorithms.

Dating agencies like OKCupid, Match.com – which acquired OKCupid in 2011 for $50m (£30m) – eHarmony and many others, amass this data by making users answer questions about themselves when they sign up.

Some agencies ask as many as 400 questions, and the answers are fed in to large data repositories. Match.com estimates that it has more than 70 terabytes (70,000 gigabytes) of data about its customers.

Applying big data analytics to these treasure troves of information is helping the agencies provide better matches for their customers. And more satisfied customers mean bigger profits.

US internet dating revenues top $2bn (£1.2bn) annually, according to research company IBISWorld. Just under one in 10 of all American adults have tried it.

Just look at those numbers! 1.2bn a year and 70 Terabytes of data plus its growing all the time! You can just imagine the shareholders hovering up the profits… However this is all explicit data, stuff you got to type in. Stuff that people tell porkies about, specially when having to fill in 400 questions…!

Dr Zhao’s algorithm can then suggest potential partners in the same way websites like Amazon or Netflix recommend products or movies, based on the behaviour of other customers who have bought the same products, or enjoyed the same films.

The facebook angle is good and recognised by the likes of Tindr and Grindr. Collaborative filtering of people implicit actions is good but its still not the missing element, aka chemistry.

We already know there is something to the theory that opposites attract. How does this work when your algorithm is based on matching? You almost need a inverse of that but you need to understand human needs and wants, and thats not as simple as copying what we do. Its the whole don’t do what I say and don’t do what I do problem? Imagine somewhere someone is looking at this thing in a totally different way, via a different lens. Because frankly I think all the explicit and implicit data in the world won’t describe why people get together. It looks to be unquantifiable and thats quite surprising from someone like me.

Moneysavingexpert asks: Should men still pay on a first date?

Josh tweeted me today… Seems the moneysavingexpert Martin Lewis wants to understand if men should still pay on the first date.

Of course you know my views and to be honest its interesting to see the answers and the results.

Currently (19:27 on 18/3/2014) 1,556 votes have been received

I’m a man (506 votes)
Yes. The man should always pay – chivalry’s not dead yet! 125 votes (25%)
Yes. The correct etiquette is the man offers, the woman says “let’s go Dutch”, the man says no and pays. 131 votes (26%)
Yes. But only if he earns more than his date. 14 votes (3%)
No. It should be split equally. 136 votes (27%)
No. The person who invited the other should pay. 57 votes (11%)
No. In the modern world, the woman should pay. 6 votes (1%)
Don’t care either way. 37 votes (7%)
I’m a woman (1050 votes)
Yes. The man should always pay – chivalry’s not dead yet! 222 votes (21%)
Yes. The correct etiquette is the man offers, the woman says “let’s go Dutch”, the man says no and pays. 371 votes (35%)
Yes. But only if he earns more than his date. 22 votes (2%)
No. It should be split equally. 251 votes (24%)
No. The person who invited the other should pay. 132 votes (13%)
No. In the modern world, the woman should pay. 3 votes (0%)
Don’t care either way. 49 votes (5%)
This is of course kind of good news but I think the balance of males to females might be causing the sway. I expected a lot more people to be thinking the man always pays. However, it also shows we are driven by tradition and social etiquette more than the fear of rejection etc. Its also interesting that money plays less of a role in the voting that I would have thought on a site all about saving you money.
The last couple of dates I have been on, we have split the bill and theres been no issues or concerns. I’ll stick to that for myself…

Why internet dating makes me angry

Rosie shared with me a post from Girl on the Net, titled The ‘science of dating’ and why it should make you angry

When Rosie shared it on Twitter, I did what I usually do. Add it to Instapaper for a more relaxed time and so I can read it on my Kindle. Days later, I found some time during a lunch break, while eating my soup and started reading. I was unprepared for how much I wanted to scream “YES!”

I’m aware of Girl on the Net, but there’s so much great points in the post I can’t help but say “I knew I wasn’t crazy!”

Here’s a few of the points which had me shouting yes inside!

Relationship advice, on the other hand, screams absolutes no matter how little data the authors have. I recently received an email advertising a site that claimed to give me the “science” behind dating – by “science” it looked like they meant a survey they did of 100 single women. From this tiny sample not only did they draw conclusions like “all women want you to text back within 48 hours” but also that they could tell which of the survey respondents was a “hot babe”.

If only people would see relationship advice as just that… Advice! You can take it or leave it, but its certainly not something you can quote and put money on. The advice is also Anecdotal, which leads on to…

Anecdotal evidence is always popular – whether it’s Peter, who managed to overcome his fears about talking to women after reading The Game, or a few quotes on a forum for pick-up artists assuring us that this magic method helped our hero get laid three nights in a row, honest. The anecdotal evidence of dating advice is rarely challenged in the same way as we’d challenge it elsewhere

Anecdotal at best. But the problem is people treat it like fact. The fact is my advice is as good as their’s. They will never admit it but it is full of holes and bias, just like mine.

This is why, when Northern Lass 32, said in the Guardian… I was the human dating Wikipedia. I quite liked it.

Wikipedia isn’t always correct and is very human with its mistakes, lack of citations and verification. While this is fine for me, not claiming to be a expert. Its not so good for those who claim to be experts and know exactly what you’re doing wrong.

I’ve found things which work for me, but I can only suggest they may work for others. I try and caution the advice I give. But ultimately I could also be seen as adding to the dubious information state. Never meant to, I always felt I was just opening peoples eyes to the possibilities which they never took.

…this onslaught of dubious info will prevent us from doing what’s natural – meeting people and having relationships with them – but it certainly hurls a few obstacles in the way of people who might be struggling. What’s more, it matters because all such misinformation matters: it demonstrates to people that you can package waffle as wisdom and make money from it. It teaches us that anecdotal evidence, vague appeals to authority and ad hominem are perfectly valid ways to win an argument.

I feel the difference here is, I am always welcomed to be challenged and I am by friends and strangers. Like testing a new formula or concept, I welcome push back. Oh and get it from those who say I’m too picky, too data centric and trying to quantify the unquantifiable.

Ultimately there is simply not enough clearly non-bias open data to give sound advice about online dating. Unfortunately in the void of this, the dating company’s get away with making insane statements and the dating experts go unchallenged. And as Girl on the net makes very clear…

…above all it matters because it paints a skewed and inaccurate picture of reality: in which women want nothing more than a free lunch and an open door, and men must jump through hoops and clap their flippers like performing seals in order to secure a gesture of love.

Sobering words for us all to think about…