Tag: iphone

iPhone XR ad promotes smartphone addiction as a way of life?

Found via Hannah while working away, Latest iPhone XR ad promotes smartphone addiction as a way of life, and that’s bad
I hadn’t seen these Apple adverts but yes this isn’t good and strange for a company who was pushing for time well spent a while ago.

If you are affected by any of this, I would recommend having a look at my guide to take control of your smartphone and likely improve your phone and personal batteries

Pebble, time to dump Apple?

Pebble time

Iphone users who bought a pebble have been complaining that the pebble smartwatch’s connection with the phone is getting more and more flaky.

While on the other side the connection with Android phones is getting tighter (especially with some support for Android wear). I’m Apple are also going to/has restricted access to more apis since they want exclusive access for the apple watch.

This makes me wonder how long pebble will support the iphone?

Its great they support both operating systems but when one of them wants you off their closed platform? How long do you stay and keep struggling to support it while the walls close in, crushing your development efforts and driving your customers against you?

Food for thought, pebble?

The romance contraceptive?

DSC_0576

Been reading up lots of stuff about dating and social media recently…

One of the most interesting ones has to be this entry from David Wygant a dating and relationship coach and writes for the New York Times.

Social media is what I’d call a romance contraceptive. It prevents romance from happening every single day.

Every day when I’m out and about, I’ll see people in elevators, I’ll see people in grocery stores, coffee shops, and at restaurants. And they’re all checking Facebook! Or they’re tweeting something to their 3.7 followers. We’ve become a society of people who are obsessed with what’s happening in the imaginary world.

Just the other day, I was in a supermarket in Los Angeles and I saw this guy checking out this girl. He was standing next to her in line at the juice bar. He kept looking at her, and she kept looking down … at the Facebook app on her iPhone.

Now, I know some of you right now are thinking, maybe she wasn’t interested. That wasn’t the issue. Because what I’m about to share with you is something most of you have probably done.

He gave up and disappeared. But I was crazy curious so I stood next to her in line and got real close and peeked at what she was typing into her phone.

Her status update: When am I going to meet a nice guy? It seems like all the good men are taken.

Think about what just happened.

She complained about not finding good men, but here was an interested man, standing next to her. Now, granted, nobody knows if the romance would have worked, but think about this: for every moment that you’re checking your Twitter feed, or your so-called friends’ updates on Facebook, you’re missing another opportunity to connect with somebody in real life … which could be another opportunity to fall in love.

I agree to a certain extend. I already gave a 5min presentation to #smc_mcr urging people to do more in real life. Don’t get me wrong, I also sometimes say “I got to tweet this…” but generally I’m not attached to my phone like some people I know.

We are in a world of flux right now, for some people mobile internet access is a good thing and for others its certainly not. Do you blame the technology or the person? I would say its the person.

Best review of Color.com

Color Review

[1][2][3][4][5]

You can read the whole thing on mike3k’s posterous profile. But others have joined the game of describe the color app.

Evan Moran said…

…And all through it all you are left wondering. Are those screams you hear in the background? 40 million screams each crying out “play play”, “give give”, “stay stay”. As you tap tap, progressing further the game these sounds continue, louder louder. They become more distinct, more fervent. Rattle rattle. A counter point to real progress, an anti-sound. A sound of unknowing. Sizzle sizzle. Of misunderstanding. Fizzle fizzle. Perhaps you are playing it wrong. Tittle tittle. Perhaps it is you who is wrong. Tattle tattle.
Then you realize that the screams are what brought you here. Not to the room with the clock, but the game itself. Scratch scratch. The screams are coming from outside of the game, instead of from in. Thump thump. Luring you within. Bash, bash. You thought this was only a simple MMPRLMG game, but now it is invading your LIFE. Crash crash. The screams are getting closer closer. Will this be a real life monster? A colossal IPO beast made flesh? Its large marketing arm will reach reach, its terrible eyes will glower glower. Do you have the requisite levels of willpower? There is only one thing to do: RUN. Faster Faster. How did all of this become such a disaster?

Yesterday the review was removed from the Apple App Store – I assume the developers were upset the review got more attention than the color app?

Comparing Apples to Oranges in advertising

Apples & Oranges - They Don't Compare

Everyone knows I’m not a fan of Apple but after watching the mass hysteria over the ipad2 which was a massive yawn. I’ve been thinking what is it with the iphone/ipad which bugs me. besides the obvious stuff like a closed platform and ecosystem, etc… Then I saw Charlie Brooker on Channel4’s 10 o’clock show ranting about the Apple ipad 2… and trust me the rant is hysterical…

Anyhow it got me thinking… after drying the tears from my eyes (from all the laughing of course) the Apple iphone and ipad adverts kind of suck.

Why? Well let me explain… Here’s a series of iphone adverts.

In my view (and I’m not a advertising exec) the iphone is too in your face. Its all about the iphone and not much else. Heck even the human is reduced down to a hand puppet. Here’s the ipad advert. Shiny Shiny... Yes you have Johny Ive talking but frankly thats not enough to break it up, because he’s talking about the device and not what it could enable.

Here’s the Microsoft Phone 7 advert which to be fair does take the mick out of the people’s use of phones but look how much time the phone actually gets on screen? Microsoft was right, the phone distracts you from whats going on around you. This can be a good thing sometimes but most of the time its a bad thing. Charlie Brooker in his lovely crafted rant hits it right on the mark. You might as well burn down the locations around the users, the users are so distracted by the ipad, they might as well be no where. Its of course not just the ipad and iphone… Here’s the mac book air advert.

Orange a long time ago use (the animals not so much) to create amazing adverts which don’t include technology. Here’s the new range of adverts which don’t include a single phone at all. This one shows some quite difficult concepts using non-tech ideas. Heck even Apple use to create interesting adverts for there ipod range.

Ok I hear the cries of fowl play. Comparing Orange to Apple is like… well comparing Oranges and Apples 🙂 But seriously, Orange are well known for there excellent adverts so maybe its slightly unfair. But you would slightly expect well thought out adverts for a company who prides themselves so much on the obsessive methods they use to make there products and the packaging. So lets look at Sony and Apple.

Sony’s make believe adverts, not quite as good as Orange’s but once again, the technology takes a back seat in the adverts. (of course here’s the new foam one, the paint one and of course the balls one) Its all about what it enables you to do.

Its about enabling and the experiences you could have. For me this is much more seductive and fore-filling than looking at shiny shiny objects.

But heck what do I know, I’m again, not a TV exec!

A great app that will never be on the iphone? Locale

In March 2005, Judge Robert Restaino jailed 46 people when a mobile phone rang in his New York courtroom and no one would admit responsibility.

So we invented Locale. Problem solved.

Locale in action

Locale was recommended to me by my good friend Sheila. And within a moment of playing with it I started thinking wow this app can do so much for me.

Locale simply makes the android phone do (setting) something when a set condition is triggered (situation). And thats about it. But this is the clever part, there are loads of plugins to make locale work in different ways.

One of my current favorites is the speak Text and Email setting which does just that. When I’m at home, I usually have the phone next to me on the sofa or on the coffee table. Using "say my name" it will speak the email or text out loud to me, so I don’t even have to look or touch the phone. Of course it also says the person calling if thats the case.

The problem is I don’t want my phone to read out messages when I’m in a public place. But this is easily solved with Locale!

I have a situation setup to say if the phone spots my ssid for wireless and/or its pluged in via usb and charging. Then change the setting to allow speaking aloud and reading my messages.

Its that easy!

One of the most common situations I’ve seen and setup myself is to turn on wifi when at home (once again using the SSID) and turn it off when your not near wifi again. I also added a setting to change the ring volume if I’m at home and when I’m not.

There are tons of conditions and sensors which can be bought and setup. From Battery, Bluetooth and Cell stations to Time, Orientation and SSID for the conditions. Volume, Sync, Brightness, Gtalk, Lock, Ringtone, Wallpaper, Wifi are some of the settings which can be tweaked based on the condition (and these are just the free ones).

I said a long time ago, (maybe before I started blogging even) that controlling your profile on the phone would be the key to mastering it. Problem was that changing profiles required too much attention. I mean who has the time or can be bothered to change the profile each time they walk into a meeting or get on the bus? Instead Locale does all the hard work by turning your phone into a series of cleverly thought out sensors…

…and this is just the start. I keep coming up with interesting uses for locale like for example if I was on Foursquare, gowalla or facebook places. I could tell my phone to automatically send a http post to a url when I’m in the location (by gps, 3g, ssid, etc) to automatically sign me in to a location.

So why is this great application not available on the iphone platform?

  1. Well the iphone doesn’t have profiles!? Why?! I have no idea… I guess Apple thought they were being clever or smart
  2. And even if it did have profiles, would Apple allow you to screw around with the defaults? I doubt it…
  3. Even if they would, the apps don’t seem to work together like on the android operating system. For example could you write a app which will turn on and turn off the wifi?
  4. Oh and if that all works, would you be able to do real multitasking and backgrounding to allow locale monitor the conditions of the phone at all times?

The control of the operating system, is squeezing the innovation at the app level. Heck i’m not the only one saying this. And this level of control will ultimately be the downfall of the iOS platform (imho).

Kevin Rose thinks AppleTV will change everything

Plex

I think not…

Kevin Rose talks in more detail about what he thinks the new AppleTV will feature.

The rumor: Apple will be releasing a revamped/renamed version of their ‘Apple TV’ set-top box, called ‘iTV’. The box will run the Apple iOS (same as the iPhone/iPad), and be priced around $99.

Why will this change everything?

  • iOS TV Applications: Expect to see an iPhone/Pad like marketplace for television applications. Video sharing/streaming/recording apps, interactive news apps, and of course games.
  • a la carte (app) stations: With Apple’s iAds, content producers (eg. ABC/NBC/etc.) can directly monetize and distribute their content. This will eventually destroy the television side of the cable and satellite industry, as your only requirement to access these on-demand stations will be an internet connection. Say goodbye to your monthly cable bill.
  • MobileMe Picture/Video sharing: At $99 your parents, grandparents, and friends will have an iTV. Sharing pictures/videos from your iPhone will happen with the push of a button. Imagine getting a notification of new family videos the next time you turn on your TV. My mom will love this feature.
  • The iPad will turn into one big badass remote control: The iPad will be the preferred input device for the iTV. You’ll be able to editing videos, control games, and extend the interactive television experience. Imagine watching monday night football on the TV while viewing/exploring other camera angles on the iPad.

From what I hear we should expect to see the iTV launch in September.

I’ve talked in a lot of detail about the new AppleTV and even GoogleTV. Kevin Rose is usually pretty dead on with Apple stuff mainly because of his contacts but honestly everything mentioned isn’t enough. Even a $99 price tag is far too much, specially when you have to pay for everything else. I won’t even go there about the app store, I’ve covered that to death.