iPhone XR ad promotes smartphone addiction as a way of life?

Found via Hannah while working away, Latest iPhone XR ad promotes smartphone addiction as a way of life, and that’s bad
I hadn’t seen these Apple adverts but yes this isn’t good and strange for a company who was pushing for time well spent a while ago.

If you are affected by any of this, I would recommend having a look at my guide to take control of your smartphone and likely improve your phone and personal batteries

Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser.