What have you actually done for #blacklivesmatter?

Black lives matter brand responses from twitter

Been looking at ways to keep an eye on what all these companies who claim to be antiracist and support #blacklivesmatter. I found this piece from wired.

Its good but what we really need is a collaborative database like airtable, of all the pledges of support.

Black lives matter brand responses from airbnb

The best I have found is this slide deck from Lexie Pérez, Julian Cole, Stephanie Vitacca and Davis Ballard.

As protests and unrest have taken over the U.S. and other parts of the world –  brands rushed to speak out and align themselves with anti-racism.

We’ve gathered 100 + examples of brands responding to the Black Lives Matter movement. We’ve highlighted their responses, their actions and some reactions.

Black lives matter brand responses from linkedin

Its huge with about 130 companies covered from  Fashion, Retail Luxury, Technology, Sports & Fitness, Finance, Food & Restaurants, Entertainment & Media, B2B, Gaming, Advertising, Agencies, and Beauty & Health.

There’s some really shocking insights in there including these

Black lives matter brand responses from MarvelOdd one because Disney pledged $5 million to support nonprofit organizations that advance social justice, beginning with a $2 million donation to the NAACP. You would have thought Marvel would echo this?

Black lives matter brand responses from BeatsNow this lack of action was a surprise….!

Black lives matter brand responses from Facebook

This reaction was not!

Sure there must be some way to turn this great store of information into something we can use to keep the companies accountable in 3/6/12/18 months time? The data is there and I’m sure the authors won’t mind if its used for accountability…

Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser. Can be found at cubicgarden@mas.to, cubicgarden@twit.social and cubicgarden@blacktwitter.io

One thought on “What have you actually done for #blacklivesmatter?”


  1. I found this guardian opinion piece pretty apt.

    Everyone applauds a movement for social justice until it “goes too far” – when it starts making “unreasonable demands” in the service of its “political agenda”. This moment, where sympathetic onlookers start shimmying away from their earlier expressions of solidarity, was always inevitable. It is easy to agree that black lives should matter. But it is hard to contemplate all the ways the world needs to change to make them matter – and for most people, it’s simpler to say that the goal is admirable, of course, but that these particular demands from these particular protests at this particular moment are just going too far. We project our failures of imagination on to the movement, and we decamp from the cheerleading stands into the peanut gallery. “Defund the police”? How about we come up with a less provocative slogan, for a start? These Black Lives Matter protesters, they don’t make things easy for themselves, do they?
    We tend to think that protest is confrontational, and change is consensual – first, a painful moment with marches in the streets and impassioned orations, followed by something less dramatic, a softer path of negotiation and adaptation. But the opposite is true. Protest is the easy bit. More specifically, protest is a smooth part sandwiched between two very rough ones.

    The momentum to change things for the long run is always the issue. How do you make sustainable change? This is part of the reason why I’m interested in the public pledges by companies.
    Photo by Drew Beamer on Unsplash
    Me personally, I have doing other things in the background. For example I took the opportunity Tech for good put out on twitter to record 3 podcasts with other people of colour.

    Would anyone want to use the @techforgoodlive podcast platform for #BlackLivesMatter? Is there a pod you want to make about being black and working in tech? About bias in AI? Whatever you want, it’s yours. We can help if you’re new to podcasting. Is this a good idea? DM me
    — Bex Rae-Evans (@RebeccaWho) June 10, 2020

    https://platform.twitter.com/widgets.js
    I along with other noble colleagues have taken up the challenge of reverse mentoring the all white all male senior management at work. I’m taking it very seriously as its a great opportunity to actually make some long lasting changes.
    There’s more happening but I need to keep that quiet for now. Hope to have more details to share soon!

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