What have you actually done for #blacklivesmatter?

Black lives matter brand responses from twitter

Been looking at ways to keep an eye on what all these companies who claim to be antiracist and support . I found this piece from wired.

Its good but what we really need is a collaborative database like airtable, of all the pledges of support.

Black lives matter brand responses from airbnb

The best I have found is this slide deck from Lexie Pérez, Julian Cole, Stephanie Vitacca and Davis Ballard.

As protests and unrest have taken over the U.S. and other parts of the world –  brands rushed to speak out and align themselves with anti-racism.

We’ve gathered 100 + examples of brands responding to the Black Lives Matter movement. We’ve highlighted their responses, their actions and some reactions.

Black lives matter brand responses from linkedin

Its huge with about 130 companies covered from  Fashion, Retail Luxury, Technology, Sports & Fitness, Finance, Food & Restaurants, Entertainment & Media, B2B, Gaming, Advertising, Agencies, and Beauty & Health.

There’s some really shocking insights in there including these

Black lives matter brand responses from MarvelOdd one because Disney pledged $5 million to support nonprofit organizations that advance social justice, beginning with a $2 million donation to the NAACP. You would have thought Marvel would echo this?

Black lives matter brand responses from BeatsNow this lack of action was a surprise….!

Black lives matter brand responses from Facebook

This reaction was not!

Sure there must be some way to turn this great store of information into something we can use to keep the companies accountable in 3/6/12/18 months time? The data is there and I’m sure the authors won’t mind if its used for accountability…