What have you actually done for #blacklivesmatter?

Black lives matter brand responses from twitter

Been looking at ways to keep an eye on what all these companies who claim to be antiracist and support . I found this piece from wired.

Its good but what we really need is a collaborative database like airtable, of all the pledges of support.

Black lives matter brand responses from airbnb

The best I have found is this slide deck from Lexie Pérez, Julian Cole, Stephanie Vitacca and Davis Ballard.

As protests and unrest have taken over the U.S. and other parts of the world –  brands rushed to speak out and align themselves with anti-racism.

We’ve gathered 100 + examples of brands responding to the Black Lives Matter movement. We’ve highlighted their responses, their actions and some reactions.

Black lives matter brand responses from linkedin

Its huge with about 130 companies covered from  Fashion, Retail Luxury, Technology, Sports & Fitness, Finance, Food & Restaurants, Entertainment & Media, B2B, Gaming, Advertising, Agencies, and Beauty & Health.

There’s some really shocking insights in there including these

Black lives matter brand responses from MarvelOdd one because Disney pledged $5 million to support nonprofit organizations that advance social justice, beginning with a $2 million donation to the NAACP. You would have thought Marvel would echo this?

Black lives matter brand responses from BeatsNow this lack of action was a surprise….!

Black lives matter brand responses from Facebook

This reaction was not!

Sure there must be some way to turn this great store of information into something we can use to keep the companies accountable in 3/6/12/18 months time? The data is there and I’m sure the authors won’t mind if its used for accountability…

The serious side of pledgebank

Sipesiyoza preparing for finals

I've been aware of pledgebank for a while now and its seems like a really good idea. First through this one about setting up a EFF for the UK. But just recently I was asked if I would pledge to the global mentoring pledge.

I will mentor a minimum of two people in the developing world in the area of my skills base and expertise (media, communications, broadcasting , democratic media building, participatory media, community video). I will do this for free for a minimum of six months (in my free time). The mentoring will be in person or via email/skype and the mentoring connections will be established by a website and database that I am willing to take responsibility for creating but only if 250 other people will mentor a minimum of two people in their skills.

My first thoughts was to add my support to the 108 people who have already pledged. But then I stepped back and started really considering what this means in time, effort and self management. And in the end opted to sit it out. Its a huge commitment and I would really hate to let other people down because I could'nt spare the time to do this correctly. See thats the thing too, if I was going to pledge to do this, it would need to be done correctly and faithfully. I certainlly should not enter into a pledge like this lightly, not that I'm saying anyone else is. But good on Lucy for setting this up and props to Tom Steinberg for its inspiration in setting up Pledge bank. Who knows maybe now I'm subscribed to the RSS, maybe I might find something which I will pledge.

I hope Pledgebank links to details of how pledges go once they go live. As I would like to keep an eye on how Lucy's Pledge progresses.

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