Core human values not eyeballs

We identified a set of 14 human values
We have researched core human values by conducting user studies, empirical research, and cross-referencing this with psychological theory and evidence. In doing so, we have identified a set of 14 human values (shown above); scientifically-evidenced psychological drivers that characterise what is fundamentally important to people in life.

Its one of the best pieces of research happening in BBC R&D at the moment I would say (heck and that includes some of my own research).

99% of the internet ecosystem is currently based on surveillance capitalism and the dopamine economy. This can change but will only change by creating something new, which obsoletes the previous. Or as Buckminster Fuller says

“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.”

There is so much going on with this on-going research but the core is identification of the human values at different stages of life, not age.

People prioritise different values at different points in life, which refers to value priorities. Changes to value priorities vary in response to different stages of life (e.g. school to university), new environments (e.g. relocating), and specific events (e.g. facing a significant life event).

This is powerful as there is too much research pointing to ages. Its clear my values changed when I was a student to where I am as a full time employee for 15+ years. Life events can also include things like (I would argue) Brexit, which has me personally strongly valuing growing myself and exploring the world more than I use.

Its a good starting framework and we are only at the start of this research… And I have to say massive kudos to Lianne who pushed well-being from a long time ago when most didn’t fully understand the relevance. She was right on the money and waited for others to catch on.

Theres so much more to do, but the aims are high and important for not just the BBC, but all public service entities around the world. Measuring the impact and quality on peoples lives beyond the shallow meaningless metrics for public service is critical.

IMG_20190730_151339

Just imagine….

if the NHS doctors was measured on the impact of healthcare not number of people they saw in one day?

If programmes were focused on genuine impact to peoples lives not filling time with meaningless filler?

If libraries could see the long term impact of the people who did their research years ago and made critical decisions about drugs use years later? Like myself!

But this is just the start of the journey…

This is big research and something we are not doing alone. If you are doing similar get in touch, we could all make a difference! Noticeable initiatives include Nicola Sturgeon’s TED talk recently.

Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser.

2 thoughts on “Core human values not eyeballs

Comments are closed.