Match, OkCupid, Tinder and now POF?

Big news on the online dating scene… The picture above sums it up

The Match Group, the global operator of digital dating products such as Match, Tinder, OkCupid and Meetic), and a subsidiary of IAC, announced today that it has entered into a definitive agreement to purchase PlentyOfFish for US$575 million in cash.

Yes if you didn’t already know IAC own Match, Okcupid, Tinder and now Plenty of Fish.

Plenty of fish has had its ups and downs… but $575 million isn’t bad for a dating service which was independently run and managed. Remember Instagram was sold to Facebook for just under double that at $1billion, which goes to show.  The community aspects certainly made it stand out from the rest and this was emulated by some of the others. While the freenium approach back then was quite unique.

Cheers Chris for the heads up…