Day: 14 September 2014

Wearables are now, oh? OK now?

Google Glass in CEX

The one thing Apples Watch announcement did this week is legitimise the sector of wearables, people are saying.
This might be true but frankly just because Apple joined the many other companies building products which are made to be warn.

I personally think the Apple watch is a little ugly and the route Apple’s taken of bundling more power into the watch than others isn’t ideal. In my mind what will define wearable is power and interface.

Although Apple may make a big deal about its interface, I have deeper concerns about the power usage. Same as I have for all the ideas to put a computer in a wearable product to be honest.

Laugh at Google Glass all you like but its limitations were actually interesting and the crappy applications all seems to be about using Glass for things it was never meant to do, like augmented reality. Wearables have strong limitations and should do one or two things really well. This is why I still like my pebble watch. It does notifications really well.

Creativity in the limitations and less is more, is something I feel Apple may have missed? Regardless, its good hear all the years/decades of other wearable tech are now legit thanks to Apple (snark)

Through the Illusion of the Apple distortion field

iCow Syncing

You got to hand it to Apple, they always have the press eating out their own bowl. You only have to look at the latest apple announcement for the apple watch.  This use to be termed the Steve Jobs distortion field then when Steve died, there was a fear that Apple may not be able to keep things up without their leader.

However this turned out to be not true (to a degree).

How does Apple manipulate the media and press has been a question which many have asked, and very have been brave enough to come forward and explain how. Those who do tend to get put on the blacklist and starved…

Apple can already tell what a review is going to say from [a publication’s] pre-coverage, and they’re not going to give you a review unit if you’re not going to play ball.” In other words, Apple feeds the writers who will do its bidding, and starves the ones who won’t follow its messaging.

One such brave people is Mark Gurman from 9to5mac. Who wrote a super detailed look at the distortion and absolute manipulation Apple roll across the media. 9 indepth pages of stuff everybody kind of guessed or knew but dare not write about? Don’t expect to see Mark at any Apple press events for the next 10 years at least.