the comprehensive study suggests that many pirates spend as much as 300 per cent more on media than a person that doesn’t download.
The information was retrieved as part of a survey of just under 4,500 internet users, aged 12 and older. In conclusion, the researchers found that of the 16 per cent that said they downloaded, the majority were termed, “hybrids,” because they also paid for movies, music, concerts and such like. Ultimately it was found that these hybrids, could spend much, much more than those that didn’t pirate at all. In a three month test period, 100 per cent legal movie fans spend around £35. Comparatively, the hybrid pirates – which are sounding more and more like something out of Davy Jones fish-head crew – spent almost £60 in the same period.
What I want to know is, will this change the TV ecosystem in anyway? I unfortunately don’t think so…
Another head in the sand moment…?