Free dj mixes generate more downloads?

I was listening on the train to Marcel Woods at Trance Energy 2009. Popped the title into Google and came up with this excellent site called the Liveset Database with the mix I was listening to and I quickly identified the tune I was banging my head to (Art of Trance – Madagascar (Richard Durand remix)) and went to Audiojelly typed in the song title and found it to download and buy right there. Not only did I find that one but I also found many other remixes.

I made reference to the maybe unique ecosystem of Trance music in a previous blog post. I actually thought I heard Armin Van Buuren give a shout out to a large Torrent site called Trancetraffic the other day but I think after hearing it again, it didn't quite sound like that. But I can't work out if trance has come so far that its done away with the idea of selling mixes or just let the tapers just take over. And why not? I mean, like all music, dance music included, it sounds better and more heart felt in a club, rave or outdoors over a heavy driving sound system. Some of the cynical in you will say it sounds better with the drugs, but I wouldn't know anything about that. So generally Live and loud. There's always been this idea of mixtapes being quite disposable but back in the mid 90's gready promoters started to sell tapes and cds of the mixes. However generally most made copies and no one got sued that I know. There's also something about owning the original tune, be it on vinyl or something else, maybe because somewhere deep down everyone liked dance music had a dj inside of them? Funny enough, i've also never heard anyone call someone else a pirate even when another artist does a bootleg remix.

Is sharing mixes one of the cornerstones of trance music? And through the mix, the meme of the music is widely distributed? Interesting….

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Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser.