Redbull now in XL 473ml cans

Found in the supermarket the other day, Redbull in 473ml cans. Its noteworthy in my mind because the original can of 250ml can was superseded by the 355ml can which you now find Redbull Cola in. While the other energy drinks companies have moved to 500ml cans which are easily mistaken for Beer Cans, Redbull has stuck to its guns and kept the tall can to hold the new size Redbull. Interestingly the supermarkets have copied the Redbull cans instead of going for the Beer Can style.

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Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser. Can be found at, and