The Cluetrain Manifesto has a great rule about advertising.
74. We are immune to advertising. Just forget it.
But afterwards theres the rule which follows.
75. If you want us to talk to you, tell us something. Make it something interesting for a change.
Well be this a Samsung advert or not, its certainly taken number 75 and run with it. If only all products were this good and the advertising was this clever.
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Author: Ianforrester
Founder and firestarter of cubicgarden ltd.
Emergent technology expert, public service supporter, defender of human scale flourishing, city dweller, European at heart and social geek event organiser.
Captivated by the digital legacy, future of dating, human data interaction, self-hosing, personal data, open-source, house music, neurodiversity thinking, kindness and collaborative futures for all.
Can be found at cubicgarden@mas.to, cubicgarden@twit.social and cubicgarden@blacktwitter.io
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