The Pacemaker is more than a match for the ipodmixer

Saw this article in the independent the other day, although its dated back to June it was in my aggregator for so long. Hopefully my python based APML project might help with this in the future. Anyway I think its a fair article pointing out the weaknesses of using the pacemaker being battery life and flat out snobbery. Actually on that I found this forum which I was dying to reply to, but couldn't be arse'd to convince these bunch of morons otherwise. Anyhow, here's some nice quotes from the independent article…

“We could see young, affluent consumers becoming more proactive with media, making their own music, film and editorial,” Sars says. “We saw the door of portability kicked down by the iPod, which taught consumers that you can take all your music everywhere. We wanted to move both things a step further.”

The idea of sharing, whether it's in the pub, on the beach, at a club or online, was the driving force of the project,” Sars says. “If you have a party at home and everyone loves the music, you can take the music you've mixed, save it on the device, then upload it to the online community via Pacemaker Editor. Then you can just email everyone and tell them, 'Here's my music from Friday night.'”

“We are not out to substitute professional DJing,” Sars says. “We're coming to the market with a complementary product, a new way of viewing music. It's about having a go anywhere, anytime. Genre doesn't matter – just mash it up. If you look at the fresh, intelligent young generation of people today, that's how they view media. You don't have to follow one genre; as long as you love it and go for it, you can be totally unafraid.”

I've been doing a lot of mixes and I actually need to upload them. Including a mix from the south pier of blackpool one late night. I can't believe I was djing in cold winds till gone 11pm. Crazy eh? Some people did come up and ask about the weird device I was playing with and I would explain and actually quite a few people were interested. But some loser said I should check out the ipodmixer. So I did and I think he totally missed the point of the pacemaker.

Comments [Comments]
Trackbacks [0]

Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser. Can be found at, and