A future without DRM


I wasn't sure if I should title this post with a ! or ? So I decided to leave it for now. Anyway with DRM getting worst than ever according to BoingBoing, I found this post about Bittorrent's future without DRM a breeze of air. If you don't know, Bittorrent made a deal with a few movie studios to distribute there content across the bit torrent network. Then everyone shouted fowl because its content included Windows DRM. Well Bittorrent Inc have come out and said they see DRM as a current solution but they expect Add supported content will eventually win over.

The reason its bad for content providers is because typically a DRM ties a user to one hardware platform, so if I buy my all my music on iTunes, I cant take that content to another hardware environment or another operating platform. There are a certain number of consumers who will be turned off by that, especially people who fear that they may invest in a lot of purchases on one platform today and be frustrated later when they try to switch to another platform, and be turned off with the whole experience. Or some users might not invest in any new content today because theyre not sure if they want to have an iPod for the rest of their life.

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Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser. Can be found at cubicgarden@mas.to, cubicgarden@twit.social and cubicgarden@blacktwitter.io