When not to pay as you go…


Ziferblat opens on Edge Street in Manchester’s Northern Quarter, I guess its so new that its not even on the website it seems.

I’ve heard of ziferblat from London. To be honest I’m not big fan of pay as you go services, especially when it comes to things I treat like leisure time.

So why am I not so keen?

I like to relax, I find the idea of paying for time to access a space or time a little upsetting and stressful. Life is busy enough, why put a clock against the time you want to enjoy and remember?

Having a time limit induces a state (trance) which is not consistent with relaxing and pleasure. The kind of things we associate with leisure or social time. How many times have you booked a restaurant and they have given you a set time and you thought that’s fine? To be honest the only places which I know does this and gets away with it is the all you can eat buffet places! 2hrs to stuff you’re face and then walk/roll out. Do you ever feel happy once you come out of these places? I doubt it!

How very apt to compare the all you can eat buffet places to the pay as you go model. I’m not saying ziferblat is necessary a all you can eat buffet, but I would say it could encourageĀ overindulgence andĀ  selfishness.

I mean you are paying by the minute, so better make sure you get what you need. Screw everybody else, where’s my coffee? What I have to wait for the toilet, don’t they know who I am?

Some things take time and time is there to be enjoyed… Some of you will say, ian’s gone off the deep end but I’ll leave you with a quote…

My favorite things in life don’t cost any money. It’s really clear that the most precious resource we all have is time.
Steve Jobs

Poor Si Lumb almost got it in the neck from me… Little reminder about Phoneshop’s view on Pay as you Go!

Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser.

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