Last Thursday 15th October I gave a keynote talk at the UCD gathering. It was quite a challenge for me as I have become very busy with work especially around the human values work (details and post one day soon).
Regardless I wanted to give the keynote because I felt I had a lot I wanted to say to the UX design sector. With a past in interaction design, I have been frustrated by designers and the traditional approach to design. UX is truly powerful and can make a service/product be the greatest thing since sliced bread or the worst of the worst. But I also did my design course with books aimed to maximise attention from users. I also couldn’t grasp how designers refused to look deeper and think about the systems (technical & business) they were building on top of.
A previous manager once said “designers are the prostitutes of capitalism…” He was being deliberately controversial with a big smile on his face. I rejected that notion but I understand the thinking. Its about time we got deadly serious about design and user experience. We the industry can do much better and as we throw around our craft, we need to be much more conscious about the bigger effect on society, the environment and democracy.
I have been critical of Aral in the past but I like smalltech’s approach of building new experiences which take advantage of the unique characteristics and opportunities inherent in free, open and decentralised technology. We need more designers like Aral and Laura! I would go as far to say, although they are on the right side of history. The data ecosystem is changing bit by bit.
I have uploaded the slides to slideshare now as you can see below. There are 96 slides and I tried to not come across preachy. That was certainly not my aim, but something needed to be said. It most likely makes more sense when I’m talking but thats my style of presentations, so you needed to be there. I believe the video will come soon.
After the keynote I was really happy with the response from the conference who really got it and asked some really detailed smart questions. I was in the UCD slack for about 90mins afterwards just answering questions and chatting about concepts in the slides. I was blown away by the sketch from Chris Spalton (at the top of the post), massive thanks to Chris which nicely summed it up.
The twitter feedback was positive as well and I love this tweet…
On the evidence of his #ucdgathering keynote, @cubicgarden of BBC R&D joins Radio 4 and the Craig Charles funk and soul show as key reasons for paying your licence fee. pic.twitter.com/WSpJ6Yic5e
— Mike Press (@MikePress) October 15, 2020
At the end of the day I wonder how many will consider signing the tech pledge, think more about the ethics next time they are asked to deploy a dark pattern and consider building on top of decentralised systems? My hope is even if one person does, this is a win and worth the time and effort of writing those attractive slides (if I don’t say so myself)
Of course BBC R&D have been researching this for some time but I’ll save some of this for a bigger blog post next weekend around the new forms of value deep dive videos which are being released.