Tag: perceptivemedia

The perceptive media moon shot

Again and again I hear people ask the question. What is the moon shot?

Usually its related to a project idea, and they are asking for the trajectory target?

Well with the lens on Perceptive Media, which I believe is the future of storytelling. The kinds of storytelling which touches and engages at such a deep level. Canus said life should be lived to the edge of tears (I assume happy & sad).

The moon shot is the lucid dream…

“Immersive works of art or entertainment are increasingly not content to simply produce a new range of sensations. Instead, they often function as portals into “other worlds.” Erik Davis

Imagine Vanilla Sky on Perceptive Media

There is an example of Perceptive Media which I like to use. Its a bit of a messy example because I’m usually trying to avoid spoiling the plot of Vanilla Sky or Open your eyes. I used it at TedXBristol, to explain why perceptive media can be so incredible. Of course there is spoilers below.

I remember when I watched Vanilla Sky for the first time, there was a scene which seemed to give me chills or something like a deja vu. I felt like I knew the scene so well, like I’d been there or seen it before. How is this possible? A film I’ve never seen before and a place I’ve never been before? Well in the film you are led to believe they are using parts of Tom Cruises memory to make him feel comfortable with whats going on.

One such scene is a image from his memory. An image of the Bob Dylan album – Free wheelin.

That image comes from flicking through my fathers LP collection when young. I’m not even sure if he still has it or not but something somewhere in my brain is that image. When I saw that image again build up in a similar way, something triggered my brains pulses to say you have seen this before. I call it a deja vu but I’m not certain what it is. Something pulled that image out of my memory and front and center in my mind.

There is something about Vanilla Sky and ultimately Open your eyes which seems to trigger memories beyond just mine.

It was amazing to hear Jason Silva on London Real talking about Vanilla Sky. Although Jason is an excitable character, his observations about storytelling and the affect of the movie is spot on.

Great storyteller can do amazing things.

They craft magic, the surreal and the impossible in our minds through simply words, images or sound. They weave a world which is for a brief moment believable.

Its a little bit of cold reading, great communication skills, excellent storytelling and a number of other things. Perceptive Media enables the great storytellers to do what they do best but on a broadcast sized audience.

Your smart TV could be spying on you?

LG전자, ‘CES 2014 혁신상’ 15개 수상

How ironic that there is an article suggesting we should stop trying to make the TV smart.

From friends on Facebook, it seems clear LG smart TVs are spying on their owners.

I found a rather creepy corporate video advertising their data collection practices to potential advertisers. It’s quite long but a sample of their claims are as follows:

LG Smart Ad analyses users favourite programs, online behaviour, search keywords and other information to offer relevant ads to target audiences. For example, LG Smart Ad can feature sharp suits to men, or alluring cosmetics and fragrances to women.
Furthermore, LG Smart Ad offers useful and various advertising performance reports. That live broadcasting ads cannot. To accurately identify actual advertising effectiveness.

In fact, there is an option in the system settings called “Collection of watching info:” which is set ON by default.  This setting requires the user to scroll down to see it and, unlike most other settings, contains no “balloon help” to describe what it does.

At this point, I decided to do some traffic analysis to see what was being sent.  It turns out that viewing information appears to be being sent regardless of whether this option is set to On or Off.

I kind of thought this kind of thing was going to happen. Although LG’s response is frankly shameful. Having a always on LAN connection is just too tempting for these big companies. With my Toshiba smart TV, I had to read a long EULA before I could use the TV, I had a read of most of it and there was some parts about relaying information back to Toshiba. The TV channel viewing I don’t really care too much about because 90% of the time I’m watching XBMC not live TV. What is worrying however is sending the details of a USB or mass storage device’s details.

I made an even more disturbing find within the packet data dumps.  I noticed filenames were being posted to LG’s servers and that these filenames were ones stored on my external USB hard drive.  To demonstrate this, I created a mock avi file and copied it to a USB stick.

This is out of order and got to be an invasion of privacy…

With that in mind, would you trust them with cameras and microphones?

Good pointer for a couple of projects I’m working on including Perceptive Media and the mentioned here and there iot Signals project. Back to the wired piece…

Bottomline: The TV ecosystem is waiting to be created. But consumer electronics companies won’t be the ones to create it.

This will take more than hardware expertise. It will require a service that controls the consumer device. Most importantly, it will require mutually beneficial relationships and data exchange between the service provider and content providers to enable a new business model for video distribution.

I certainly agree with the first part… consumer electronics don’t get it, and this LG spying story proves this.

Do I now have your strict attention?

The above video real or not real it doesn’t matter, 1.7 million people to date have watched #publooshocker. Reminds me very much of John Doe on Se7en and used in perceptive media presentations.

John Doe:

Wanting people to listen, you can’t just tap them on the shoulder anymore. You have to hit them with a sledgehammer, and then you’ll notice you’ve got their strict attention.

Storytelling from Thinking Digital 2013’s stage

Ian on Stage at Thinking Digital

Thanks to Documentally for the picture

Thinking Digital 2013 for me started on Monday with a lovely dinner with a number of other people in Newcastle. I find its always worth booking in and getting to Newcastle/Gateshead a day early so your not flapping around and carrying luggage. But this time I specially need the time to make sure Perceptive Radio was fine. Anyway at the dinner I met quite a few people including Aral, Aza and others.

The next day I spent most of the morning making sure Perceptive Media was working as it should. Surprisingly it everything worked as it should and brushed up on my presentation before heading to the Thinking Digital workshop Harnessing the power of story

Great leaders beginning with the Alexander the Great, have long known the emotional power of story in helping engage people behind a cause or a company. Today more than ever in our chaotic world of information overload, facts are not enough.  We want something that’s meaningful, a message that is compelling and memorable. Similarly, understanding our own story helps us to relate to others and the world around us, to understand how we can contribute and what drives us beyond a paycheque.

The course was fully booked and seemed to be filling up with even more people.

Mari talked about the hero’s journey in some depth and at the end split the group up into 3. Those wanting to exploit stories in presentations, those who wanted to use stories to get a better grip of there careers anwent for the d those wanting to better their lives. I originally signed up for the first and through the process of the hero’s story decided actually I’d like to see how this could help my career but by the decision point decided actually I’ll see what if anything this could do for my life.

I found the whole thing really interesting but the details I’m not going to reveal in my blog sorry… There was something very strange about the instructor. She seemed to know everything about me, I couldn’t work it out. Had she gleamed all this from our brief chat on the phone and by googling me? If so I’ve been far too public 🙂

Later it turns out that I did know her but hadn’t recognised her till she wore her glasses… I say this because it slightly freaked me out. But only slightly… By Wednesday I was running on adrenaline and you needed to be for the 7am start.

I love Thinking digital except this time I missed most of Wednesday preparing for my time on stage with manager Adrian. If it was just 5min talk it would be fine but doing a couple of workshops in lunch with something your not certain will work as expected was scary.

You know how they say don’t work with young children or animals? Can I add robots and machines to the mix. The biggest problem I had was the wifi which required you to press I accept to get online. How do you do this on a device which has no screen at all? On top of that each client was isolated on the network, so you couldn’t ssh, rdp, vnc, or anything into another machine. This made setting up the radio for the environment very tricky (to be honest I was tearing my hair out by 9:30pm)

Anyway I solved the problem and I decided the wifi leases were maybe long enough to allow me to take the radio offline. So I did and during the talk on stage I did the grand reveal of the perceptive radio. After the grand reveal and Adrian finishing up, I didn’t have the heart to grab it in the middle of Maggie Philbins talk, so shes got it on the counter while she talks about Tomorrows World. Ironic don’t you see…

After the talks, I took the Radio downstairs for the public demos. There were only meant to be 2 but due to demand we stretched it to 3. Anyway I can happily say they all went extremely well, with me showing some of the basic functionality and of course playing the whole Breaking Out play. Questions were well received and lots were new to do with the radio. Just enough adrenaline to do an audioboo with Documentally.

Perceptive Radio and Me

You don’t want to miss the Audioboo Documentally recorded after I finished the workshops, to be fair I sound knackered but it still came across well. Cheers for the photo too 🙂

listen to ‘Getting to grips with Perceptive Radio with @CubicGarden’ on Audioboo

I won’t lie, once my commitments were fore-filled and alittlebit had gotten me a very lunch (bless her motherhen reactions), I crashed as the last of the adrenaline left my body. The live lounge was my paradise for the next 20mins (dark with a projection of what was happening next door) while I caught up with some nap time. Kate assure me I wasn’t making a sound, so thats great. That power nap really did something to me and I was able to relax and enjoy the rest of the conference.

Perceptive Radio on BBC Click

Perceptive Media on BBC Click

I’m very happy to say Perceptive Media/Radio made it on to BBC Click today. Its short and sweet but so nice to hear its inspired even more people.

Greg from Mudlark explains the idea and then I chime in later with a little more information. Its right at the start, so go download the podcast and let us know what you think.

Perceptive Media isn’t about algorthms alone

BBC Perceptive Radio

From the Independent today… something which sounds like a episode of Black Mirror…

The most cunning trick of the internet is that, with the help of some clever algorhythm-tracking piece of technology, it follows  our online behaviour and reflects  it back to us in the browsing choices it offers.

Dismayingly, radio may soon be playing the same game. A new invention called the Perceptive Radio, unveiled at the recent Thinking Digital Conference, is said to be able to respond to the kind of device listeners are using and to where they live. It will then adapt its output to include, for example, mentions of their local town, or the weather outside.

The aim, according to the team behind Perceptive Radio, is to provide “a more immersive experience” and, it almost goes without saying, to encourage diversity.

It sounds creepy to me. The very last thing I want from my radio is that it is customised to me and reflects my own world. True diversity lies in difference, not similarity.

Terence Blacker misses the fact Perceptive Media isn’t about algorithms alone. Its about giving the storyteller freedom to tell stories which make sense to the audience at the time. It also considers the space and place where the story is being told.  It doesn’t simply reflect your world back at you. I would say its a very lazy writing to do so, you also fall into the trouble of the mediabubble theory and finally how do you cover a group or audience?

Luckily Bex jumps in with a comment…

Interesting re ‘Perceptive Radio’. I was at the launch at Thinking Digital, and went to the lunchtime session as had somewhat of the impression that you give here – that it would become yet another ‘echo chamber’ – something I’m always seeking to avoid – but it seems more about intelligent reactions (e.g. volume changes if you’re singing along), and augmented information dependent upon location. I’m sure as with all other tech, can choose to enable, customise or disable..

Perceptive Media is smarter than machine algorithm alone. It empowers the scriptwritter and storyteller…

Perceptive Radio

perceptivemedia radio

Photo credit: Greg Povey, @topfife CC-BY-SA (official photo)

Today at the Thinking digital conference in Gateshead, we (BBC R&D) launched the latest prototype for Perceptive Media.

Perceptive Radio, is a project collaboration between BBC R&D, Mudlark and MCQN ltd.

Perceptive Radio credits

It can playback Perceptive Media content and has sensors of its own (proximity, light and microphone) to modify the media elements/objects in real-time. I quickly did an audioboo interview with Christian while finishing publicly showing the radio for the first time.

It will be compared to the Olinda radio which Berg made years ago, and they both share the prototype label…

…aims to provoke discussion on the future and design of radios for the home

Exciting times and there will be loads more information coming soon including details of the open sourcing of this…

IMAG2957

Welcome to the world of the implicit

Advertising?

A while back I wrote a blog about how implicit data is the dark matter to the explicit. I also write about it in my wired/tired/expired post.

Well I thought its about time I started writing why the implicit is so rich and may become the dominating model in the future. Of course if you know anything about me and the BBC R&D project Perceptive Media, I have an interest in this area, I actually talked about context before but didn’t really make it clear that context is a part of the implicit dataset.

It started with personalised ads, currently sits with Google Now and ends with the end of internet advertising as a thing.

Yes I said it… The end of advertising… (which isn’t the same as the end of marketing btw)

Most people now prefer targeted advertising than wholesale advertising but hate the idea of minority report’s advertising nightmare. What was missing was the context.

Duhhh… In the future, surely a smart advert wouldn’t show tom cruise cars and expensive gifts while he was running down the shopping centre trying to escape. Yes it sounds pretty dumb when you add the context to the scene. Maybe showing Tom visions of holidays and trainers would make much more sense.

The end of advertising might seem a little premature but look at Google now. Then imagine Google now serving up adverts instead…

Double Duhhh… of course Google will be using the same algorithm to serve adverts if it can be proven to be even a slight bit more effective.

Although its far from perfect, the fact is with enough data and a insight into your context and implicit motivations. Google really can start to serve up adverts for things I want before I realise I actually want it (sounds freakish but its already happening). And if that fills you with fear, you better get ready as its not easily stopped. This might rely on the likes of our government not being greedy and short sighted, actually reflect the good of the people who put them there.

I’m thinking about a future where its too expensive and too inefficient to do the mass/wholesale advertising…A future where adblockers and VRM – Vendor Relationship Management is the norm, people pay to never see the adverts not targeted at you. Yes a bit of a dream but you got to dream a little bigger darling.

I have been using the term, Micro Data which is a specific part of the Big Data puzzle. Micro data is the implicit data, the data which is personal and we generate all the time. Its that Microdata which will power the next generation of services, apps and products. You can clearly see why I’m at the Quantified Self conference…