Hallam Foe bloggers film screener

Director David Mackenzie

On Thursday night I went along to the Hallam Foe screener which was opened to London bloggers. According to imdb.com the film is in post production and the summary goes something like this…

Hallam, a confused and sweetly old-fashioned teenager, has chosen an unusual way of following life on his father's estate – voyeurism. He convinced that his stepmother is responsible for his mother's suicide. His voyeurism becomes dangerous, but Hallam is eventually redeemed by love.

Anyway, I thought the film was excellent and really suprised me. When this hits the cinemas or picture houses I urge you all to see it. Good work Hugh.

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The new Odeon website

Odeon logo

Something I've been meaning to blog for ages. Finally Odeon the big UK cinema chain has sorted out its terriable website. See its been under a lot of pressure because it was built in like 97 when no one took seriously the issue of accessibility. It had this weird dhtml menu system which only worked on IE and not even Firefox. Someone did make them an accessible version but then Odeon sent in the lawyers and got him to shut it down. Later that year, they opened up an accessable section which didn't work once you wanted to order a ticket. So as they relaunched they have made it so you can actually book without some crazy javascript. However there is one complaint that I do have. The default option is Flash for booking tickets, this really needs changing to something like ajax.

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Serenity, a cracking example of the long tail?

Serenity now in theaters

So I went and watched Serenity the movie yesterday with a friend and Sarah. And honestly I was very suprised at how entertaining and enjoyable the movie was. A few weeks before I was reading about the movie and how it actually comes from a TV show called Firefly which was cancelled before the 1st season ended. But the upset fans and got together and planned many ways to express there views on the cancelling, including a advert in Variety magazine. Theres a better overview in this wired article titled Serenity Now!.

What I find not so much amazing, but impressive is the coordination of the 1000's of fans. Its so impressive that I was driven to watch the movie and maybe even buy the DVD in the near future. Fox were really not paying attention to the conversation happening in the long tail. And credit to Universal because they must have been, why else would you screen sneak previews of Serenity in 35 cities. Except to thank the loyal fans for a money spinning series and a movie tie in?

I didnt know till I got online again, that all the actors and actresses are the same as in the TV series. And can I just say one of the actresses, Kaylee played by Jewel Staite is one of the cutest women I have seen (next to my wife of course). Dont get me wrong Zoe, Inara and River are also beautiful.

Anyhow, back on topic. We are already seeing a hell of lot more of this grassroots driven influence, like the cluetrain says #57 – Smart companies will get out of the way and help the inevitable to happen sooner. Fox just learned #60 This is suicidal. Markets want to talk to companies.. Let the revolution continue, and dont forget to check out the pictures of the UK premiere online and the personal email from Joss Whedon (the director of both Firefly and Serenity).

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