Colour in the right context

Colors of Deepawali

Stowe Boyd reflects on MG Siegler’s color experience in a bachelor party in Mexico

Maybe the $41M pre-launch injection of capital has sucked all the oxygen out of the discussion about the app. A bunch of folks were using it at the recent Podio launch party in San Francisco, and we all thought it was cool as hell.

Color really shines in a setting of maximum social density and activity — like parties, concerts, or conferences. It may be equally interesting to use in a voyeuristic way in areas of high population — like wandering through Soho — if there are enough hipsters around to give you their perspective via photostream.

It won’t displace other photo sharing apps, like Instagram, but it will change the way we experience the most socially rich events.

Absolutely, color in the right environment could be interesting and even useful. Now we know how there doing the proximity/matching. It makes total sense that you need to be in a venue which is used for a shared experience (or as stowe calls it maximum social density) like a club, bar, conference, concert, etc. If (and it seems like it) this is there patient pending technology, then there is absolutely no doubt that there will be other proximity photosharing services popping up real soon..

The concept of proximity based photosharing is going no where, but I think color certainly is. To be honest, I’m just happy to be able to use the correct spelling of colour again *smile*

Best review of Color.com

Color Review

[1][2][3][4][5]

You can read the whole thing on mike3k’s posterous profile. But others have joined the game of describe the color app.

Evan Moran said…

…And all through it all you are left wondering. Are those screams you hear in the background? 40 million screams each crying out “play play”, “give give”, “stay stay”. As you tap tap, progressing further the game these sounds continue, louder louder. They become more distinct, more fervent. Rattle rattle. A counter point to real progress, an anti-sound. A sound of unknowing. Sizzle sizzle. Of misunderstanding. Fizzle fizzle. Perhaps you are playing it wrong. Tittle tittle. Perhaps it is you who is wrong. Tattle tattle.
Then you realize that the screams are what brought you here. Not to the room with the clock, but the game itself. Scratch scratch. The screams are coming from outside of the game, instead of from in. Thump thump. Luring you within. Bash, bash. You thought this was only a simple MMPRLMG game, but now it is invading your LIFE. Crash crash. The screams are getting closer closer. Will this be a real life monster? A colossal IPO beast made flesh? Its large marketing arm will reach reach, its terrible eyes will glower glower. Do you have the requisite levels of willpower? There is only one thing to do: RUN. Faster Faster. How did all of this become such a disaster?

Yesterday the review was removed from the Apple App Store – I assume the developers were upset the review got more attention than the color app?

Color photosharing with people around you

I know its hugely unpopular but I actually quite like the idea of color the proximity photosharing application. I’ve not really played with it yet because I’m out of space once again on my HTC desire. But to be fair the user reviews are very telling…

What the hell do the buttons mean cool concept. Was all over the news yet for millions in funding yet very confusing. Add some descriptions PLEASE!!! – Ray (1 star)

The interface is simple, lacking any real functionality. Theres not even an option to exit, you need to go through and manually kill the program. – Zach (1 star)

I was confused at first but totally understand it now! I actually just had a fun conversation with people in the next office building, through pictures!! I have a feeling the Android version has less feature than the iPhone versions though – I can’t seem to find where to go to share the photos! – Eric (4 stars)

Oh well… Nice concept but maybe terrible excursion by color labs (why the bloody hell are we using the american wording!) Out of all the locational based systems this one has me the most interested…