Tag: apple

Its all about the Top10?



Been meaning to blog about Harry Jones’s next venture for a while…

I was shown a beta of it a while ago and I got to say upfront I’m a close friend of Harry’s and yes I did teach him in university (Ravensbourne college of design and communication). At the time he was doing lots of Flash stuff and singing from the Adobe/Macromedia song book but I slowly broke that down and I kind of remember one day he turned to me and said he gets it (referring to XHTML) not the actual technology (Harry was very smart and picked it up instantly) but the concept of the web being readable to not just humans but to machines and devices.

Anyway a while he launched Top10.co which is a place for all those crazy top 10’s. Top 10 makes it super easy to create your own list but the magic comes when you remix someone elses. What it does is create an instance of the top 10 someone else did and allows you complete control over the list. So in the video above you can see some artificial but funny disagreement over cheesy 80’s action film between Harry and the other co-founder (don’t give up your day jobs to be actors  guys….). But as its a instance, its still linked to the original, so you can see an aggregated view of everyones top10.

For example I setup a top 10 after my blog post about the films you should have seen in 2010.

Here’s the aggregated view (master list) of everyone who has contributed to the top films in 2010, and of course my top 10.

So interestingly they have catered for both the popular stuff in the actual list but also the long tail in the variety of weird and wonderful lists you can make.

Its all public, so thats great. However there are problems… The first one is the non-ability to embed the top 10 list. I know it supports Facebook and Twitter (in actual fact you sign up using one of them, wheres the openid guys?) but I just want to embed or even copy the information to somewhere which is mine. May seem slightly old fashioned (can’t believe I just said that) but its important. I’d also like to see better use of there blog… When I first saw it I first thought it could be like Okcupid’s OKtrends… You know, “we have 100000 users who picked films of 2010, and we aggregated all the lists together to show the top film choice across all lists is Inception…” type stuff. Right now its just fluff about the company which is a yawn to be frank. Heck even this is the types of films which make it to the top of most film related lists, and here’s the ones which tend to be in the middle ground… Come Harry… Data is the new source code (think I just coined a new saying)

So as a whole I think the concept is good, but it really needs someone to think about uses of the top 10’s. I’d also like to see a format which makes it easily transferable. Like a opml file with top10 extensions… but thats further down the line and I expect most won’t be interested in such a thing. Although when I explain what you can do with such a thing, it gets very interesting… Maybe I harry should pop up one day soon for a chat but he’s one busy son of a gun…

Anyway good luck and good to hear he’s moved on from all that Apple crap which he had to deal with a few years ago. Oh and congrats on getting engaged to the lovely Tiffany…

Retweet error or something more sinister?

Retweet error
Dave mee from Madlab Manchester tried to retweet a message about geeks talks sexy the other day but couldn’t because his iphone4 wouldn’t let him. No idea why, does anyone else know?

The picture was from the official iPhone twitter app – ironically (as Dave puts it), the only two accounts who have thrown this error up have been myself and Loz Kaye’s. Two people pushing for open platforms and transparency… Both accounts are listed as unretweetable?

The effect of the Orange Wednesday ecosystem

Cinema foyer

There is something really interesting going on in the movie industry… I can’t put my finger on it but something interesting is going on…

In America everyone is going nuts over Groupon to starting to offering movie tickets at a discount. I thought ok, so what, nothing new? We’ve had Orange Wednesday for years and thats has had a massive effect on the industry.

When I say massive I mean, Orange Wednesdays discount code has become the currency for discounts all over Wednesday. Pizza Express now have a 2 for 1 pizza Wednesday. And more locally theres quite a bit of discount on transport tickets and other restaurants for Orange Wednesday customers.

On top of this… The movie industry is coming around to this notion and have starting allowing films to be released on Wednesday. (remember the cinema week use to start Thursday with previews and Friday for the main day). For example Limitless

But the interesting part is that although the numbers through the doors are better on a Wednesday due to the discounts, the kind of people who are going are less of the serious film lovers and more of the general public (I would suggest). General public are great for sales but to be honest they tend not to be fanatical about films and therefor (I would once again suggest) are less likely to come back for another viewing or tell there friends. So overall the film industry will have to fight even harder to keep up the profits they have. They really think piracy is the problem but could it be the cinemas which are the silent killers or the last nail in there own coffins? Its a bit like Apple and Music industry with itunes.

The music industry was so hell bent on catching the music pirates and stopping computers from doing what there great at doing (copying), that Apple slipped in with pandora’s box which looked great to them all. What they didn’t know till later was that pandora’s box (or itunes as its better known), meant giving Apple a massive slice of the music industry… In the same way, the movie industry moving release dates to benefit the cinemas is not such a good move for themselves. (At least the groupon deal doesn’t include shifting the release dates, yet!)

Instead of fighting new technologies, they need to embrace it before someone else close by (like the cinema chains or a mobile phone operator) makes them irrelevant.

The irony is Orange’s cinema adverts are all about the deconstruction of films through humor and putting a mobile phone in where its not really wanted. Humor indeed but for whom?

Of course this is just my thoughts or suggestions and not the truth, you may disagree… But if you do please add a comment. I could be barking up the wrong tree but something is certainly going on…

Comparing Apples to Oranges in advertising

Apples & Oranges - They Don't Compare

Everyone knows I’m not a fan of Apple but after watching the mass hysteria over the ipad2 which was a massive yawn. I’ve been thinking what is it with the iphone/ipad which bugs me. besides the obvious stuff like a closed platform and ecosystem, etc… Then I saw Charlie Brooker on Channel4’s 10 o’clock show ranting about the Apple ipad 2… and trust me the rant is hysterical…

Anyhow it got me thinking… after drying the tears from my eyes (from all the laughing of course) the Apple iphone and ipad adverts kind of suck.

Why? Well let me explain… Here’s a series of iphone adverts.

In my view (and I’m not a advertising exec) the iphone is too in your face. Its all about the iphone and not much else. Heck even the human is reduced down to a hand puppet. Here’s the ipad advert. Shiny Shiny... Yes you have Johny Ive talking but frankly thats not enough to break it up, because he’s talking about the device and not what it could enable.

Here’s the Microsoft Phone 7 advert which to be fair does take the mick out of the people’s use of phones but look how much time the phone actually gets on screen? Microsoft was right, the phone distracts you from whats going on around you. This can be a good thing sometimes but most of the time its a bad thing. Charlie Brooker in his lovely crafted rant hits it right on the mark. You might as well burn down the locations around the users, the users are so distracted by the ipad, they might as well be no where. Its of course not just the ipad and iphone… Here’s the mac book air advert.

Orange a long time ago use (the animals not so much) to create amazing adverts which don’t include technology. Here’s the new range of adverts which don’t include a single phone at all. This one shows some quite difficult concepts using non-tech ideas. Heck even Apple use to create interesting adverts for there ipod range.

Ok I hear the cries of fowl play. Comparing Orange to Apple is like… well comparing Oranges and Apples 🙂 But seriously, Orange are well known for there excellent adverts so maybe its slightly unfair. But you would slightly expect well thought out adverts for a company who prides themselves so much on the obsessive methods they use to make there products and the packaging. So lets look at Sony and Apple.

Sony’s make believe adverts, not quite as good as Orange’s but once again, the technology takes a back seat in the adverts. (of course here’s the new foam one, the paint one and of course the balls one) Its all about what it enables you to do.

Its about enabling and the experiences you could have. For me this is much more seductive and fore-filling than looking at shiny shiny objects.

But heck what do I know, I’m again, not a TV exec!

Apple OSX App store grumble

In a recent Techgrumps podcast we ripped into the notion of Apple including an App Store in the next release of OSX Lion. This is from the Apple…

We took our best thinking from Mac OS X and brought it to the iPhone. Then we took our best thinking from the iPhone and brought it to iPad. And now we’re bringing it all back to the Mac with our eighth major release of the world’s most advanced operating system.

When I first heard about the App store I laughed it off thinking well you know what Ubuntu has a app store as such (repository) but the major difference is in the way they are run.

Ubuntu’s repository is a pretty straight forward open democratic place and if you don’t like it, you can remove there repository and put in your own. I have for example in my app store (as such) ubuntu’s ppa, canonical partners, covergloobus, gloobuspreview, handbreak snapshots, jessyink, ubuntu desktop, gwibber daily, xbmc, dropbox, getdeb and opera ppa’s. This is very similar to the approach Boxee has done with its own repository. So ultimately I choose what I want and where I get it from. However, the question is, will the Apple OSX app store also follow this route or will the paranoid Apple force developers to go through Apple’s own process to get apps into the app store?

Something tells me the answer is very obvious…

Welcome to Steve Jobs distortation field, where open is closed

infrastructures

Steve jobs is a tricky figure, theres no doubt about that. When he talks, you can feel the distortion field emerging from everything chosen word he uses. As I’ve always said Steve Jobs and Apple are against choice and therefore freedom. Evidence? Well theres tons this week…

Steve jobs slagged off Android saying Android is too difficult to build for due to many different types of handsets. He then said "Twitterdeck" (yeah I know – think he meant Tweetdeck, has he got any clue about social media? This wouldn’t be a problem if he didn’t use it as a example) was having a nightmare developing for Android.

Steve Jobs’ amateur sleuthing last night brought up that gorgeous TweetDeck chart showing the vast variety of Android handsets out there, which the Apple CEO used to illustrate the "daunting challenge" he perceives developers have to face when creating apps that work across all devices and OS builds for the platform. Only problem with his assertion (aside from Steve calling the company TwitterDeck)? His opposite number on the TweetDeck team thinks nothing could be further from the truth: "we only have 2 guys developing on Android TweetDeck so that shows how small an issue fragmentation is."

Next evidence.

"Let’s talk about the avalanche of tablets. First, there are only a few credible competitors. And they all have seven-inch screen. This size isn’t sufficient to create great tablet apps."

"And this size is useless unless you include sandpaper so users can sand their fingers down to a quarter of their size. We’ve done extensive testing and 10 inches is the minimum tablet size."

"Given that tablet users will have a smartphone in their pocket, there’s no point in giving up screen size. Seven inch tablets are tweeners — too big to be a phone, and too small to compete with the iPad."

What a load of crap, if people want something smaller then the Android tablets are ideal to serve them. In Steve Jobs head, a 12inch tablet might be ideal but for the rest of us, its too big and too heavy to be really useful. Once again choice is the key word here. If you like the idea of smaller tablets, then Apple isn’t offering you the choice. Most iPad users I speak to wonder when the camera version is coming.

Even more crap…

We think this open versus closed argument is a smokescreen that hides the real question: What’s better for users, fragmented versus integrated?

"We believed integrated will trump fragmented every time."

"We are very committed to the integrated approach, no matter how many times Google characterizes it as closed, and we believe that it will triumph over the fragmented approach, no matter how any times Google characterizes it as open."

Android is fragmented, we all knew it would happen but thats not a excuse to give up your choice. I have friends who would like a physical keyboard why penalize them for this? For some people the touch screen isn’t friendly, but steve jobs doesn’t care about them. In actual fact its "Its my way or the highway!"

iOS is closed and google are right to call it so.

Finally in Q&A

One of these days we’ll eventually learn the Android numbers, and I imagine we’ll compete with them for a very long time. But we have very different approaches — ours is to make devices that just work.

Oh yeah of course just work? I’m very sure Android developers are thinking the same. Your not alone in that steve. No in actual fact your only interested in telling people through hardware and software how to live there lives.

Welcome to the steve jobs distortion field…

Kevin Rose thinks AppleTV will change everything

Plex

I think not…

Kevin Rose talks in more detail about what he thinks the new AppleTV will feature.

The rumor: Apple will be releasing a revamped/renamed version of their ‘Apple TV’ set-top box, called ‘iTV’. The box will run the Apple iOS (same as the iPhone/iPad), and be priced around $99.

Why will this change everything?

  • iOS TV Applications: Expect to see an iPhone/Pad like marketplace for television applications. Video sharing/streaming/recording apps, interactive news apps, and of course games.
  • a la carte (app) stations: With Apple’s iAds, content producers (eg. ABC/NBC/etc.) can directly monetize and distribute their content. This will eventually destroy the television side of the cable and satellite industry, as your only requirement to access these on-demand stations will be an internet connection. Say goodbye to your monthly cable bill.
  • MobileMe Picture/Video sharing: At $99 your parents, grandparents, and friends will have an iTV. Sharing pictures/videos from your iPhone will happen with the push of a button. Imagine getting a notification of new family videos the next time you turn on your TV. My mom will love this feature.
  • The iPad will turn into one big badass remote control: The iPad will be the preferred input device for the iTV. You’ll be able to editing videos, control games, and extend the interactive television experience. Imagine watching monday night football on the TV while viewing/exploring other camera angles on the iPad.

From what I hear we should expect to see the iTV launch in September.

I’ve talked in a lot of detail about the new AppleTV and even GoogleTV. Kevin Rose is usually pretty dead on with Apple stuff mainly because of his contacts but honestly everything mentioned isn’t enough. Even a $99 price tag is far too much, specially when you have to pay for everything else. I won’t even go there about the app store, I’ve covered that to death.

Google App Inventor, excellent stuff

Google have really hit it out of the park this time. Google App Inventor (sign up page) allows almost anyone to build a Android application using a simple interface. Now don’t get me wrong, the interface is pretty nasty but heck Google are democratization app development and in my book thats great news for content producers or just people with good ideas and a little time.

This all flies in the face of Apple’s restrictive SLA which prevents apps being made with a application on another system.

I look forward to seeing what other democratization google does in the near future, but boy do google need some good designers, because this looks pretty ugly. Hopefully that won’t put people off. Maybe Google should get Adobe involved in this one?