Facebook, Google And Plaxo Join The DataPortability Workgroup

Dataportability

Forget Open social, this is huge! This a huge win for interoperability, portability and fair use. Chris told me a while ago but promised to say nothing till now. It also shows how much influence characters like scoble have, but I'm sure these companies were looking at Data portability long before scobles account got suspended.

After publishing an invitation to Facebook to join the DataPortability Working Group January 4, we never thought that Facebook would accept it. Today changes everything you’ve ever thought about social-networking data and lock-in before, because today Facebook, Google and Plaxo have joined the DataPortability Workgroup.

Google and Plaxo joining are a positive, however given that both have previously joined together for platforms such as OpenSocial it’s not that significant, but Facebook is another matter. On January 4 Michael sort of defended Facebook’s stance against Plaxo pulling data from Facebook on the grounds that “Facebook also has a very good reason for protecting email addresses – user privacy.” Today, by joining the DataPortability Working Group Facebook is embracing open standards and open access, and that is a huge fundamental change from its previous stance on being locked in to closed standards.

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Scoble calls for dataportability

Thanks Tom for the heads up… Straight from Scoble. A very good reason for dataportability. You should be able to export your data even when your account is disabled.

Facebook disabled my account

If you are trying to contact me on Facebook, please don’t. My account has been “disabled” for breaking Facebook’s Terms of Use. I was running a script that got them to keep me from accessing my account. I’m appealing. I’ll tell you what I was doing as soon as I talk with the developers who built what I was using and as soon as I talk with Facebook’s support (I sent an email in reply to the one below, but haven’t heard back yet).

I run this stuff so you don’t have to. 🙂

UPDATE: Rodney Rumford, who runs the FaceReviews Blog about Facebook says that all traces of me have been already removed from Facebook too.

UPDATE2: Tonight I learned about DataPortability.org and signed my name to that effort.

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Magic enchanted objects

Nabaztag

Just a quick post to highlight this great talk from O'reilly's Emerging Tech conference which I attended last year. The talk is titled the coming age of magic by Mike Kuniavsky and here's a quick quote.

Yes, 'magic', meaning enchanted objects. “I do not advocate that we pretend that technology is a kind of magic, but that we use our existing cultural understanding of magic objects as an abstraction to describe the behavior of ubiquitous computing devices,

Mike's discussion about Animism is well worth listening to, later in the talk he points at objects such as the Wiimote, Nabaztags and security wand you see at airport security as examples of enchanted objects. I also found these 7 rules very interesting.

I’ve enumerated the properties of enchanted objects that I believe make them particularly good for
designing ubicomp devices:

  1. They are everyday objects.
  2. We’re familiar with how to use them, at least on a basic level
  3. They are physical. You grab them, you swing them, you twist them, you push them.
  4. They do not have a screen. There isn’t the assumption that somewhere there’s text output.
  5. Behaviorally, magic objects are not humans, and we do not expect them to act human. This is contrast to, say, the implications of something like “ambient intelligence,” another metaphor for ubiquitous computing devices. How smart is that intelligence? Is It like me? It’s not clear.
  6. They are not superhuman. They may be hard to control, but ultimately it is we who are in control, not they, by definition.
  7. There is a healthy disbelief in magic, so it's likely to be treated as an analogy, rather than as the literal truth.

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Explaining APML to Suda

APML icons

It started at BarCampBerlin2. Brian Suda asked me if I knew much about APML and could I explain why I thought it was of interest to myself and others. And ended up with Brian creating an excellent XSL to generate microformat complete tag clouds and lots more.

Along the way, Brian created some excellent little icons for APML and suggested a load of clever things he felt APML could be used for outside of the use cases the APML group have pulled together already. I did ask Brian at the time if it was ok to record his thoughts for a blog entry later and he agreed so he's some of things he mentioned.

  • APML could be useful for recommendations inside of Bloglines and Google reader but even better for something like Google News.
  • APML could be useful for checking for new groups when you newly sign up to Flickr, Facebook, etc. So it could be used as a means of discovery
  • APML could be used as a personal page rank. So when you search google it would take into account your perferences of APML
  • In ways to help gnerate the information for APML, Brian thought some global/desktop widget which you could click when you find something interesting. I was thinking it could be like a thing you drag web pages into. We also thought it could be a simple Firefox extension too. Brian also thought you could use ambient non-user time technology like etherpeek to grab data from unencrypted network traffic. This seemed perfect for the explicit section of APML.

Brian and me also talked about APML lite. Brian seem to think it would be possible to generate APML lite using just Microformats (hCard + hReview). I'm not so sure this would work but Brian promises to create a few examples soon. I'm still keen to do APML lite in RDF/A. Ether way, it APML is getting more accpeted everyday and its role in data protability will be a big one. Look out for more APML use cases soon.

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Open Standards for Open Data Portability

I love it when technology you've been backing finally start to mesh together to form a better experience. Well in that same vein, comes dataportability.org – the open standards stack for the ubiquitous sharing and remixing of data.

All the expected standards are there including OpenID and RSS. Theres a nod towards inclusion of ubiquitous microformats like hcard and xfn which is a good idea. I would have liked to have seen FoaF and ATOM but Opml is also included which is used wide enough for it to be included. Then we have the newer kids on the block. Oauth, APML and Yadis.

I learned quite a lot about Oauth while in Berlin so can certainly give it the thumbs up now. Its basiclly like Open ID for data exchange. The best example of how it works is like how Flickr allows 3rd party applications to talk to it by authenticating them via the user first. So for example you could allow a upload tool read and write to your flickr but only let Moo.com read from them. APML i'm a large backer of from day one, when I discovered it in Particls/Touchstone (at the time). Yadis is new to me but I see its made up of things like LID and OpenID. Its bascilly a way to tie together your identies online. So you can specify openID and lightweight ID in the same file. I'm sure you could even add things like Jabber ids and other type things in the future.

Anyway, all these specs are very open and worth palying

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The Future of Webapps, the best presentations

So I did a sum up of the Future of Webapps on the Backstage Blog at the end of last week.

But some of the best presentations deserve more discussion. So here's the presentations which really stuck out and grabbed me.

The Future of Webapps day 2
Leisa Reichelt (Flow Interactive) on Ambient Intimacy
Leisa's talk was one of the best of the conference, the room was packed and its very hard to put into words. Luckly Lesia has put the whole presentation on Slideshare and her blog. My notes were not great, but Suw's notes were bloody excellent. The talk centred around Continual partial friendship as coined by David “Jono” Weinberger. Leisa led the crowd through different examples of how we know people through 3rd party systems like twitter, blogs, social networks. She wrangled with the concepts of false connectiveness and information overload and even had time to explain dunbar. Then left some excellent hints how to design for this social new world, Lesia also used Twitterific as a example of how to do this right. But generally… (nicked from Suw)

1. Keep it lightweight – it' not supposed to be the centre of attention, small footbrint, keep in mind that copious functionality isn't necessarily a good things, keep it simple.
2. stay out of the way – invisibility, your app is about facilitating a social network, it's not aobut you or your company or your app, so more you reduce resistance this message being delivered and recieved, the better your app is. So if you send an email to say there's a message on your social network, so you have to log in to see it, then that's not a good way of staying out of the way. Desktop app that shows me your stuff, that's better.
3. open your API – not about controlling the way your communication happens. Twitter and Flickr do this, once they opened their API, the innovation that developed blossomed.
APIs support openness between platforms, your app is not an islenad, you are not going to hold people in your space. Need to recognise that people use different apps in a suite, so how can you integrate with that group rather than siilo ourselves off.
4. portable social networks – Think that people use different apps all the time, and i fyou usre more than two or three you know there is no joy in maintaining lots of lists of friends. This isn't about locking peole in, you are part of a greater environment, so look for ways to make use of other lists, or make your list more portable.
5. use the periphery – small movements, just be there hovering in the background, grab attention only when you need to.
6. allow for time-shifting – whilst its about being in the moment, we do need to be able to go back and catch up on stuff.

Amazing presentation and lots to think about.

The second presentation which hooked me was Matt Biddulph on Dopplr.
The Future of Webapps Day 2
Matt Biddulph, /images/emoticons/laugh.gifopplr) Smart Web App Integration With Third Party Sites & Services
Matt gave away a load of free invites to Dopplr the new social trip site. He talked about his motivations including Small pieces loosly joined and the web as a platform done so well you don't need to visit the website at all. He claimed dopplr was so open you can interact with it via rss, openid, etc, etc. That there is no need to login. I did question how he was going to make enough money to stay up, but he said they are using advertising for most people and expecting to find other ways to make money off people who don't login. This is great because finally someone is creating a social network which is open enough that your not having to login everyday to see whats different – ala Facebook. Someone suggested I check out Matt's thoughts on social network portablity but I can't find it right now, so I found a Foaf based one and the Microformats guys version too.

The future of webapps day2
Paul Graham (Y Combinator) The Future of Web Startups
Paul Graham is always a great writer/reader but never without some controversy. This time in a list of reasons why there will be more startups and how they could be more sucessful. He made the comment that you need to be in Silicon Valley.

It might seem that if startups get cheap to start, it will mean the end of startup hubs like Silicon Valley. If all you need to start a startup is rent money, you should be able to do it anywhere.

This is kind of true and kind of false. It's true that you can now start a startup anywhere. But you have to do more with a startup than just start it. You have to make it succeed. And that is more likely to happen in a startup hub.

I've thought a lot about this question, and it seems to me the increasing cheapness of web startups will if anything increase the importance of startup hubs. The value of startup hubs, like centers for any kind of business, lies in something very old-fashioned: face to face meetings. No technology in the immediate future will replace walking down University Ave and running into a friend who tells you how to fix a bug that's been bothering you all weekend, or visiting a friend's startup down the street and ending up in a conversation with one of their investors.

This caused quite a chill in the room, as Paul added Silicon Valley is where you want to be. Paul Graham's talk prompted Ryan Carson to stand on stage and disagreed with him about Silicon Valley afterwards. Paul Graham had gone by then, or I guess cared not respond.
The future of webapps day2
The second was his point about college. College will change, if the degree system is all about impressing your next employer and your aim is to setup your own business. He claimed the meaning of college will change if you don't need to worry so much about the final result. Maybe students will bond together a lot more and setup more little businesses during their college time? Here's the actual texts.

8. College Will Change

If the best hackers start their own companies after college instead of getting jobs, that will change what happens in college. Most of these changes will be for the better. I think the experience of college is warped in a bad way by the expectation that afterward you'll be judged by potential employers.

One change will be in the meaning of “after college,” which will switch from when one graduates from college to when one leaves it. If you're starting your own company, why do you need a degree? We don't encourage people to start startups during college, but the best founders are certainly capable of it. Some of the most successful companies we've funded were started by undergrads.

I grew up in a time where college degrees seemed really important, so I'm alarmed to be saying things like this, but there's nothing magical about a degree. There's nothing that magically changes after you take that last exam. The importance of degrees is due solely to the administrative needs of large organizations. These can certainly affect your life—it's hard to get into grad school, or to get a work visa in the US, without an undergraduate degree—but tests like this will matter less and less.

As well as mattering less whether students get degrees, it will also start to matter less where they go to college. In a startup you're judged by users, and they don't care where you went to college. So in a world of startups, elite universities will play less of a role as gatekeepers. In the US it's a national scandal how easily children of rich parents game college admissions. But the way this problem ultimately gets solved may not be by reforming the universities but by going around them. We in the technology world are used to that sort of solution: you don't beat the incumbents; you redefine the problem to make them irrelevant.

The greatest value of universities is not the brand name or perhaps even the classes so much as the people you meet. If it becomes common to start a startup after college, students may start trying to maximize this. Instead of focusing on getting internships at companies they want to work for, they may start to focus on working with other students they want as cofounders.

What students do in their classes will change too. Instead of trying to get good grades to impress future employers, students will try to learn things. We're talking about some pretty dramatic changes here.

There was a bunch of thoughts from Paul on this topic and what was interesting was how it echoed back from university to college to schools. I asked the question what could a public service broadcaster be doing in this area to stimulate growth? He replied, saying that the BBC should create good polished documentaries about what its like to be in a startup and grow a idea into something special. Although a reasonable answer, I was hoping for something a little deeper like his thoughts in how schools would change.

Anyway there were other good presentations but these were the 3 which hooked me and caused me to take the most notes. I want to say thanks to the Carsons again for putting on a great international conference. Future of Webapps is huge and I wish them lots of success with there other future of's…
The Future of Webapps Expo
I know me and Ryan haven't always seen eye to eye on somethings but you got to respect a couple (Gillian is as much of this as Ryan) who could enjoy playing Wii while there running a major conference.

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Lightweight Attention Preference Markup – examples one

Ok so here's some rough and ready examples of how LAPM could work. Do let me know which one you prefer and why. I'm sure I'll add some more soon too.

<div class="profile">
<div class="apml">
I like <a class="explicit" title="Playing and Watching Volleyball" rel="4.0" rev="concept" href="http://en.wikipedia.org/Vollyball">Vollyball</a> and <a class="explicit" title="playing and watching Basketball" rel="3.0" rev="concept" href="http://en.wikipedia.org/Basketball">Basketball</a>. I am a socialable <a class="explicit" rel="5.0" rev="concept" href="http://en.wikipedia.org/geek">geek</a> who mixes work and play together
</div>
</div>

//embedded RDF style 1

<div id="#me">
<a href="http://en.wikipedia.org/Vollyball" rev="4.0" type="concept:explicit">Volleyball</a>
</div>

//embedded RDF style 2

<div id="foaf:me">
<a href="http://en.wikipedia.org/Vollyball" rev="concept:explicit" class="4.0">Volleyball</a>
</div>

// Creative Commons style 1


<div id="openid:http://www.cubicgarden.com">
<a href="http://en.wikipedia.org/Vollyball" rev="explicit:4.0" title="concept">Volleyball</a>
</div>

// Creative Commons style 2


<div id="openid:http://www.cubicgarden.com">
<a href="http://en.wikipedia.org/Vollyball" rev="concept-explicit-4.0">Volleyball</a>
</div>

// Rev with a Rel


<div id="openid:http://www.cubicgarden.com">
<a href="http://en.wikipedia.org/Vollyball" rel="tag" rev="concept-explicit-4.0">Volleyball</a>
</div>


// Rel concept instead tag


<div id="openid:http://www.cubicgarden.com">
<a href="http://en.wikipedia.org/Vollyball" rel="concept" rev="explicit-4.0">Volleyball</a>
</div>


// Rel concept with a class for amount


<div id="openid:http://www.cubicgarden.com">
<a href="http://en.wikipedia.org/Vollyball" rel="concept" rev="explicit" class="4.0">Volleyball</a>
</div>


// Rel concept, this time I've swapped the class and rev


<div id="openid:http://www.cubicgarden.com">
<a href="http://en.wikipedia.org/Vollyball" rel="concept" class="explicit" rev="4.0">Volleyball</a>
</div>

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Bloglines officially announce APML and OpenID support

Bloglines announced today that OpenID and APML is in the near pipeline. Cheers Chris for the heads up on this.

Today is our first release devoted to supporting OpenID for Bloglines Classic and Bloglines Beta. In the near future, Bloglines will also support consuming OpenIDs and OpenID 2.0 which was just released this week.

Now our more technical users will know right way what's going on and will be excited. In that case, you can go to id.bloglines.com and get started. Note – OpenID is just the beginning of us working with true open standards. Other formats getting our attention include oAuth (Open Authentication) and APML (Attention Profiling Mark-up Language).

I had never heard of oAuth before but it looks good and could be a killer solution for use with something like Keepass. I'll be checking it out more in the future. Hummm, imagine using the bloglines sync with oAuth too.

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Lightweight Attention Preference Markup

So this is the 2nd time I'm writing this because I forgot to save the entry when I upgraded the memory on my Dell. Yep 2gig of memory instead of 1gig now but still no decent Blogging tool for Linux. Wblogger and Ecto would have automaticlly saved the entry every few minutes or at least asked me what I should do with the unsaved entry before terminating and throwing my words to a black hole. Anyway enough moaning…

Previously I promised a couple of things in this entry

First up, I'm going to standardise some way of linking FOAF, OPML, OpenID and APML together. I expect I'll keep this very simple using the link element in (x)HTML or somehow combine this into a Hcard profile. Next up a APML microformat or APML lite for sure. I'll try it as I've been studying the others and the general methology of Microformats and I think it could be done. So I'll suggest it and draw up how it works and submit it for lots of review. I'm now exploring how to get APML out of Amarok and RSS Owl.

So how far have I got so far?

One : So I have linked all three (APML, FOAF and OpenID) together using links on my blog. So if you look at the source you will now see this. Which is cool but I think we can do better.

<link rel="openid.server" href="http://www.myopenid.com/server"/>
<link rel="openid.delegate" href="http://cubicgarden.myopenid.com"/>
<link rel="meta" type="application/rdf+xml" title="FOAF" href="http://www.cubicgarden.com/webdav/profile/foaf.rdf"/>
<link rel="meta" type="text+xml" title="APML"
href="https://apml.engagd.com/apml/www.cubicgarden.com/blojsom/blog/cubicgarden"/>

When I say do better, I've been looking around a couple of things. First up is a better way to do the basic link element so it can be turned into a RDF triple later. It was found while looking at RDF/A examples which will be explained later.

When a meta or link is used within another meta or link, the internal triple has, as subject, the external triple. This is reification.

<link about="" rel="[cc:license]" href="http://creativecommons.org/licenses/by-nc-nd/2.5/">  <meta property="dc:date" content="2005-10-18" /> </link>


which yields:

[ rdf:subject <>; rdf:predicate cc:license ; rdf:object <http://creativecommons.org/licenses/by-nc-nd/2.5/> ] dc:date "2005-10-18".

Now I'm not that keen on the syntax, but its not over complex and I guess you could do something like this.

	<link about="." rel="[foaf/images/emoticons/silly.giferson]" href="http://www.cubicgarden.com/webdav/profile/foaf.rdf">
	<meta property="apml:profile" content="https://apml.engagd.com/apml/www.cubicgarden.com/blojsom/blog/cubicgarden" />
	<meta property="openid.server" content="http://www.myopenid.com/server"/>
	<meta property="openid.delegate" content="http://cubicgarden.myopenid.com"/>
	</link>


But I guess getting all those openID parsers to change now will be a nightmare, so to be honest I'm happy either way. But I think it does make sense to link everything in the HTML rather that rely on a OpenID parser to look at the HTML then find the URL for the FOAF file and then parse through that to find the Open ID url. Yes I already know you can put OpenID in FOAF thats why I'm saying its not a good idea, but there is no harm in having it in the FOAF optionally. Which is what I'm going to do, but I've recenly seen how out of date my FOAF file really is, so I'm going to try and update it soon. If anyone knows how to get FOAF out of Facebook, Flickr, Delicious, Linkedin, Dopplr, Upcoming, etc that would be useful. O'reilly's connections network use to allow for FOAF but somehwere along the line seems to have died or closed down, because I tried to find it and login, so I can at least start somewhere. So generally number one is done.

Two : So the huge challenge of building a Microformat for APML, so people can easily put in there preferences without building a very complex xml file. Because lets be honest, like RDF and other XML's this stuff was never meant to be built by humans. Also I like the idea of using standard HTML elements and attributes so people can instantly try this stuff out. I saw recently on the microformats blog that there is almost 450 million? examples of Microformats now and its growing everyday. Its not hard to see why when you consider how it is to try out some of them. For example adding a tag is as simple as adding another attribute to a link. Some of the other microformats are a little more tricky but generally with a example in front of most people they can work it out quickly. So whats the W3C's answer to Microformats? Well RDF/A which is a unified framework build around putting semantic meaning into HTML. A while ago it was meant to be for XHTML 2.0 but its been brough forward which is great news. Because the only other alternative seemed to be e-RDF which no one could work out if was royality free or not. Ok I have to admit I'm writing this entry over a couple of days. So I found my way on to the O'reilly connections network again. So you should be able to see my public view here. Anyway the point is that they already have FOAF, which makes my life slightly easier that starting from scratch again. Going back to APML, I'll try modeling it with RDF/A and see what happens. So far I think my plans is to keep the explict and implicit context and maybe attach it to a openID or unique ID. I'm not going to include stuff like the source because its too complex and not that relevent for a lightweight version of APML. I mean if you really want APML, just use APML. If you want something to indicate your preferences (< href="http://www.tommorris.org/blog/">beyond a link) in HTML, what I'm brewing up might just be right for you. I've also decided to call it LiteAPM, as in Lightweight Attention Preference Markup for now.

Three : Ok I'm not being funny but where the hell does Amarok store its configurations and database? I think I've found RSSOwl's basic configuration stuff but content i'm not so sure about yet. But then again I've not really tried really hard yet. I can't find a mention about Amarok anywhere. So I hit the web and found a way to pull almost anything I want out of Amarok via the command line. So honestly all I really need now is to learn how to program Perl or install something like XMLstarlet, and learn how to use stuff like the cron and unix pipes. Wow now I can do all that stuff I've been talking about for a long time. Stay tuned…

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APML as a lightweight Microformat?

My Ubuntu install is working again thanks to Jon Callas from PGP. So I can finally bring you this entry from the Airplane trip 2 days ago.

I've not blogged much of BarCampBrighton, but sitting on this flight to Boston with 2.5 hours of battery life left (54%) I'm now reflecting on a couple of my sessions

The first one was titled as Facebook is Dead, which I later changed to social network killer – reclaim your attention. The whole thing presentation went through reasons and technologies which mean the dead end, locked in social networks no needed to exist. However Jeremy Keith and Tantek had covered most of my points about Microformats and OpenID in a previous session so I skipped most of that stuff and got on to the juicy part about lifestreams and attention profiles. In a quick look, I showed off APML and suggested ways you could do FOAF+APML together to build up everything you needed for open social networking (as aposed to locked in like Linkedin and Facebook style). Oh also while on the differences I made it clear that social media sites like Flickr, Delicious, Bliptv, etc were not included in the locked in category and then started to rip the living piss out of Quechup.com (no link for this nasty social network). I think I put the slide up and asked How dumb do you have to be?. Anyway I'm going off topic here.

So many people are throwing APML around but as Jeremy Keith would say, it looks like a technology looking for a solution. So I came up with some perfect examples of APML including my killer which I thought would also attract the bigger audience who don't care about the technology of it.

First example : Tape it off the internet.com. If you join tape it off the internet.com or tioti it will ask you again and again and again… what shows you like and do you also like these shows? Now this is fine but its tiresome although you can type in your shows and hope it finds them. But what you can't do very well is give shows a certain weighting. So for example I love lost and heroes but have also started watching the new prision break 3rd season although yes its jumped the shark years ago. Now I would like to indicate that although I watch it, I'm not really that much into it. Then I also want to be able to show my friends and maybe get less matches based on this preference. Whats evern better is if I can say I really dislike something. Right now you can give it one star or not add it but what incase I want to say, I watched that show and I bloody hate it? In APML you can set a negative value to things as you'll see later. In actual fact Tioti is going to support APML in the future so that battle is done already.

Second example : Dating sites. This I thought was my killer one but maybe not? So if you join a dating site you build this profile of you and sometimes that involves answering questions and filling in a profile of who yougr looking for as such. This is usually quite detailed stuff and time sucking stuff. So imagine what happens when your friend invites you to a new dating site where he or she have previously had a positive experience. Yep fill in the forms again and indicate your preferences again. Now with APML its robust enough to maybe describe a lot of what your saying in your description and profile. You should be able to log in with your Open ID which could link to your FOAF and APML too. And because you have the concept of personas in Open ID, you could select different FOAF and APML files for those who like to have different profile. Tantek who was in the room when this was announced pretty much slammed APML but liked my example and so suggested I check out some of things people have been doing with tagging their preferences. So I did and although quite robust I had that problem of setting amounts.

So for example if I tagged this quote below you will see I've choosen to tag certain words. But there's no indication of first, if there just tags (yes some class could be added to make it clear that these tags apply to me but in what way?) and secondly what in case I tag flying and writing? How would you know I much prefer the later?

Facebook hopes to expand on the service, one person says, using algorithms to learn how receptive a person might be to an ad based on readily available information about activities and interests of not just a user but also his friends.

In APML you can add values and that makes a huge difference. But maybe there is a way to have a lighter version of APML which is a microformat, so people can play with it right now.

third example : Targeted advertising So as you read before, Facebook are using your data to advertise at you. Here's the full thing.

Next year, Facebook hopes to expand on the service, one person says, using algorithms to learn how receptive a person might be to an ad based on readily available information about activities and interests of not just a user but also his friends — even if the user hasn't explicitly expressed interest in a given topic. Facebook could then target ads accordingly.

While Facebook plans to protect its users' privacy and possibly give them an option to keep certain information completely private, some Facebook users might rebel against the use of their personal information for the company's gain.

And the perceptions that targeted ads create can be as much of a problem as the reality. “Most people don't realize how targeting works; it becomes so good that even though it's anonymous, you feel like they know you,” says Rishad Tobaccowala, CEO of Publicis Groupe-owned consulting firm Denuo Group. However, he says Facebook needs to be careful in implementing any targeted ad system, lest loyal users “find it creepy.”

Chris Saad, is right to ask the question if users will put up with it. Also just making things private isn't the answer. What in case I had kids but didn't want to see adverts for nappies and babyware? I could hide that stuff but actually don't mind telling the world that I had kids, I just don't want the adverts. In APML i could specify my distaste and give it a nasty negative value which would indicate that I never want to see Nappies or Babyware ever. Of course Facebook or Google could over ride my APML but I wouldn't be happy, and they should be looking at my positive APML stuff anyway. I mean there's more chance I'll click a link saying latest Orange SPV phone here that latest Babyware or even in reality Latest iPhone offer for O2. And this is the killer thing, anyone who knows me will know that, even a browse of my blog will tell you this but to have it in machine readable form in APML has got be final straw. On my blog my APML is linked and its public. I'm saying advertise to me if your high on my interest list. Orange should be banging my door down every time I say I'm looking for a new phone but there not wise to all this yet. Google and Facebook are.

Forth and Fifth examples : LastFM and Preferences. By now you should have got the main points and can see how having a APML output of your favorate tunes in Lastfm could be useful. One example I didn't think about at the time was moving between media players. I moved from iTunes to Winamp to Madman to Amarok. There was no way to take the ratings I had build up for my music collection but now I should be able to look at lastfm and pull out decent enough scores. On the preference front, APML could be used for more that just internet applications. So yes if Amarok supported APML that would be amazing. I'm actually looking into this because Amarok keeps a rating of all music based on how many times you heard it and how much you scored it. It also keeps this information is a SQLlite DB and the rating range is between 0 and 100 which makes it easy to put into APML. Yep I might need some help from some Perl or Python people soon. Although I've learned Gnome has its own scripting language like how Applescript works for OSX. So I might be able to pull something off that way.

Right so what happens next? First up, I'm going to standardise some way of linking FOAF, OPML, OpenID and APML together. I expect I'll keep this very simple using the link element in (x)HTML or somehow combine this into a Hcard profile. Next up a APML microformat or APML lite for sure. I'll try it as I've been studying the others and the general methology of Microformats and I think it could be done. So I'll suggest it and draw up how it works and submit it for lots of review. I'm now exploring how to get APML out of Amarok and RSS Owl. If anyone wants to help with these, give me a shout. APML is awesome and I know everyones waiting for a 1.0 release (including Tioti, Google, Bloglines) but honestly give it a try now you won't regret it.

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