Google’s material you: be together not the same

Android: Be together not the same
I spent some time in the spa recently and listened to a conversation about Android vs iOS in the stream room. I didn’t partake but found it interesting to hear how people were describing both and their dis/advantages.

There was a point when one person mentioned the customization of Android vs iOS, something like “you only just widgets last year”

But there is something which I have been thinking about in that general space.

Most phones are super similar and the software is what makes it different, its why I stick to the Google phones. I’m not keen on the Samsung opinionated software choices, although I understand people do find much comfort in the per-installed software and decisions. I think of it like Debian vs Ubuntu (of sorts). When Ubuntu came with Unity, I always installed Gnome Shell. It was easy enough to do, but its very difficult to do on a phone (replace Samsung’s UI with plain Android).

But back to phones…

The customization is key… I was originally concerned when Google was following Apple’s approach a while ago but then they seemed to understand the power of Android being yours and leaned right into customization.

Having upgraded to Android 12 a couple of days ago, I really like the system. Material you is surprising and is just right even in dark mode.

I am using Yatse remote which changes the background of my phone depending on what I am watching.That change will persist till I watch something else. I thought it might cause a clash but it doesn’t and still manages to look good always. The colour palette works no matter what. What would Joney Ive and Steve Jobs make of this design approach? Can’t imagine they would be a fan. Its one of the rejections I had about objectified the film/documentary is the lack of customization.

I found this video which sums up what I’m thinking. I look forward to seeing Material you on my new Pixel 6 soon.

 

Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser.