Bumble, their retention policy and my GDPR

Bumble launches "Dating Just Got Equal" campaign
I’m sure I have said this multiple times, I really want to like Bumble but every-time I try it again, I’m left with a bad after taste (like poor chocolate). I must learn dating apps don’t get better just worst.
Out of frustration, not with the people on the site (thats a whole different story). The mechanism was painful and annoying to say the least (not because of the females pick first).
So I deleted the app and requested my data from Bumble under GDPR law, as I have done for others previously.
Sent the request on 21st Jan, got the first reply on 23th Jan with the usual identity check. I replied on 24th Jan with the credentials which was made easy with my emails asking Bumble to change a profile element in late 2020. Then on 26th Jan I got this…
Hello,

Just to let you know, I have passed your email on to my supervisor here at Bumble who will get back to you as soon as possible.

We’re currently experiencing an incredibly high volume of emails, so it might take a little while longer than normal to get a response from a supervisor.

While we are working super hard to get to everyone, it may be tempting to send a chase regarding the status of your query. However, please bear in mind that we work on a queue-based system here. This means that sending an additional email may push your query further down in the queue and create a longer delay than we’d like.

Please know we haven’t forgotten about you and we really appreciate your patience during this busy time!

Joel
Bumble Feedback Team

Usually I would be on this like a hawk but I kind of forgot as I lost faith in OKCupid and others too. So Bumble sneaked under my radar till the 26th Feb when I finally received this email.
Hello,

Thank you so much for your patience in waiting for our response.

We’ve been dealing with an incredibly high volume of emails recently and have been working hard to get to your query.

Unfortunately, we are unable to proceed with your request as it appears as though your account was deleted more than 28 days ago.

In line with our retention policy, we begin to erase or anonymise your information upon the deletion of your account, following the safety retention window.

Please see our Privacy Policy for more information about how we use your data and your rights. You can read more about our privacy policy at: https://bumble.com/privacy

Please note that this only pertains to the profile registered to the email address you’ve contacted us from. If you have any profiles registered on Bumble with different contact details, please contact us using the relevant methods linked to those accounts.

Hila
Bumble Feedback Team

This answer absolutely drove me to rage because Bumble are hiding behind their retention policy. The only reason their retention policy kicked in is because they left it over 28 days. Its outrageous and I’m not standing for it.

I have given them 3 days to change their stance before I report them to the ICO. Although I still didn’t hear anything else from the ICO about Houseparty.

Expect to hear more soon!

Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser.