Epic games serves up some 1984 on the app stores

 

Epic battle unfolds

Its been a Epic (Pun intended) battle going back and forth for Epic games and the app stores (Apple & Google).

For mobile developers the 30% cut has been a talking point for a long while but the fact you can’t use other payment systems really put the foxes in the hen house. I won’t get into details as there are others which do a much better job. I love this timeline

But I found the Fortnite 1984 trailer absolutely spot on. Pointing directly at Apple and their classic 1984 advert.  Although to be fair like most big companies, Epic isn’t clean in this area but the monopoly & closed doors of the app stores is a big deal. Its very clear Epic games planned the lawsuit, the 1984 and the trigger event in a perfectly planned check move (chess).

Shall we get the popcorn ready for this clash of the titans?

Regardless of what happens, I’m sure mobile developers will massively benefit from Epic pulling the trigger. Of course many other big names have also jumped in behind Epic.

Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser.