Motiv ring sold to the corporate world

My Motiv ring on my hand

This was a surprise…Motiv smart ring gets bought – and will stop selling to consumers

It seems the world of consumer wearables has lost Motiv – the smart ring company that’s been an underdog hit in the world of wearable technology.

The company isn’t dead – but it’s being bought by Proxy – a digital authentication start-up that sees potential in using Motiv’s technology in enterprise. As a result of the buyout, Motiv will cease selling its smart ring device through consumer channels, and there’s no word of how long devices will be supported.

Motiv started life back in 2017 as an activity tracking smart ring that put its focus on active minutes rather than simple step counting, with a heart rate sensor on board.

But its feature set widened over the years. In 2018 a second generation landed that put its focus on biometric security – and these are the features that will have interested Proxy.

Likely explains why they returned the full price of my ring a while?

Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser.

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