The importance of human values research

The first Velvet Underground album only sold 10,000 copies, but everyone who bought it formed a band - Brian Eno
The first Velvet Underground album only sold 10,000 copies, but everyone who bought it formed a band

I saw this quote and thought it was perfect fuel/fodder for why the human values research is so massively important.

Only 10,000 copies can be seen as poor sales (attention metric) but the impact on music culture (human values) was huge.

Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser.

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