Why oh why Vero?

Mastodon

Something is rising in the public consciousness around the social network apps we are using. Be it due to the changes in Snapchat, the massive turd which is facebook messenger (I’m using the lite version with locked down permissions) or Instagram algorithm changes.

There was a opportunity to move people away from these networks (at least in mobile) but what happened? The media and people started suggesting the use of another proprietary closed sourced startup app… this one called Vero.

I’m unsure like a lot of people, what pushed Vero to the forth front at the right time but i have to give them some credit with picking the right moment?

Ideally I’d like to see systems like Mastodon pushed forward but I think there are lessons which can be learned from Vero’s push into the limelight. Because although Vero’s end user licence looks barely reasonable right now, you have no idea when it will change or/and it will be come a roach motel just like the ones people are unhappy with now…

Maybe its not too late… ? Or its time to start thinking about the next opportunity? I certainly think it can be done, you only have to look at the way the Mastodon community made it easy for avid twitter users to shift over. Whats needed now is user experience expertise around the apps to expose the advantage of Mastodon to the user without over-loading or intimating. Aral talks about the lack of focus on the user experience and in this case, he’s dead right.

Its all for the taking; expose the natural benefits of Mastodon to the user and make them a key part of the experience.

Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser.