I can’t really give it justice but I did take some pictures which are good starting points. Theres a nice summary of all the exhibits here. Here are the ones which stuck out in my mind.
The Alphabet Empire
All the different sub-companies which fit under the Alphabet (Google) megacorp, there’s so many you needed a magnify glass to see them all.
This physical infographic compared the amount of money Apple accumulated in offshore accounts against the amount of money the UK and EU governments spent on various things in 2016. Really interesting to see the BBC’s total budget of £4.8bn totally eclipsed by Apples tax bill.
These paper kits are whats meant to help you clean up and take more control over your personal data. As previously said, I found them interesting as they are simple and effective like a Ikea manual and I’ll be interesting to hear how my sister got on with her data detoxing.
How Long Does It Take to Read Amazon Kindle’s Terms and Conditions?
Australian consumer advocacy group Choice hired an actor to read all 73,198 words of Amazon Kindle’s Terms and Conditions. It took just shy of 9 hours and the video of all that time illustrates exactly how much time you would give up to fully understand what you are agreeing to. The other interesting point is the frustration and doubts the actor has while reading it aloud, especially later in the agreement.
Data Production Labour
By the Institute of Human Obsolescence, this is what I blogged about previously. I found it fascinating to see it working. Basically you put your phone down in front of a camera and scan through your facebook timeline. As I don’t have Facebook on my phone, I scanned through my Twitter friends timeline which I hardly ever do. After 2 mins, the results of your activity are fed back to you in a receipt print out. I think of it like clickclickclick but there is something quite powerful about using your own phone and something you might do all the time.
That whole of idea of smell based dating will never die and this exhibit was oddly placed but I wanted to give it a try as it was causing a bit of a fuss. It would be good to see the results over the course of a day or week, but even watching the woman and man before me had some very different results from me.
A data-day in London
Good little summary of all the points when we have to make a decision to agree with their terms and conditions, during a typical day in London. Really interesting to read through.
Visually querying yourself was interesting but didn’t do a good job on me at all. A friend thought it would pick up photos of myself but it didn’t happen. Instead I got a lot of low results for Kanye West. It seemed to work much better for others.
Other notable exhibits were Tor Access Point, Facebook Algorithmic Factory, The listener and Unfit bits.
Unfortuanlly by the time you read this, it would have closed its doors but I look forward to seeing more of this type of exhibit.