Data portability in online dating sooner than they think?

Dating Apps make money from attention & personal data

I have written a few times about disruption in online dating, heck its something which will be discussed at Mozilla Festival this year (tickets are available now).

But interestingly the EU’s General Data Protection Regulation may get in there ahead of any setup/network disruption. In the Guardian I saw a piece called Getting your data out of Tinder is really hard – but it shouldn’t be.

Its all about getting data back from Tinder (which remember is part of IAC/Match group)

…Duportail eventually got some of the rest of her data, but only on a voluntary basis, and only after she identified herself as a journalist. Her non-journalist friends who followed suit never got responses to similar requests.

Finally armed with the 800 pages she had clawed back from Tinder, Duportail wrote a story reflecting on her own relationship with her data, and the myopic view Tinder had of her love life. I feel her story helps bridge the chasm between those with information stored in the database and the architects behind it, providing much needed neutral common ground to democratically discuss power distributions in the digital economy.

Given the popularity of her story, and my overflowing inbox, I would say many agree. And indeed, you should expect more similar stories to be unearthed in the future because of the upcoming General Data Protection Regulation (GDPR). From May 2018, the new European-level regulation will come into force, claiming wider applicability – including on US-based companies, such as Tinder, processing the personal data of Europeans – and harmonising data protection and enforcement by “levelling up” protections for all European residents.

I know there is a lot of push back from the big American internet corps, but this is coming and the there is no way they can wriggle out of it?

…beyond the much older right of access, the true revolution of GDPR will come in the form of a new right for all European citizens: the right to portability.

It seems like such a small thing but actually it has the potential to be extremely disruptive. Heck its one of the things I wanted back in early 2011. Imagine all those new services which could act like brokers and enable choice! It could be standard to have the ability to export and import rich data sets like Attention profile markup language (APML).

I just wish we were staying in Europe, although the UK has agreed to take GDPR, thankfully! There was no way, if they were left on their own, this would ever come about; like it looks like it might.

Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser.

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