Nobody owns podcasting like nobody owns the net

RSS + MP3 V.2

Ok before people come down hard on my title, its not an absloute statement rather a general idea. Something which came across loud and clear in Doc Searls blog

Nobody is going to own podcasting.

By that I mean nobody is going to trap it in a silo. Apple tried, first with its podcasting feature in iTunes, and again with its Podcasts app. Others have tried as well. None of them have succeeded, or will ever succeed, for the same reason nobody has ever owned the human voice, or ever will. (Other, of course, than their own.)

Because podcasting is about the human voice. It’s humans talking to humans: voices to ears and voices to voices—because listeners can talk too. They can speak back. And forward. Lots of ways.

Podcasting is one way for markets to have conversations; but the podcast market itself can’t be bought or controlled, because it’s not a market. Or an “industry.” Instead, like the Web, email and other graces of open protocols on the open Internet, podcasting is all-the-way deep.

He’s right, when Apple weighted in with iTunes I did think here we go, but even after a long time hearing those words…

Subscribe to us on iTunes, give us a rating on iTunes, etc. I’m glad the ecosystem of podcasting stayed diverse and theres some innovation and creativity in the field even after 15+ years. Of course I can easily imagine much more creativity as described before.

Of course its a great thing no one owns Podcasting as some question if podcasting can save the world. Ok super cheesy but Doc Searls did say this which I thought was quite inspiring and fascinating too..

Maybe podcasting is the best way we have to start working out our problems with race, gender, politics and bad habits of culture that make us unhappy and thwart progress of all kinds. I say that because 1) the best podcasting I know deals with these things directly and far more constructively than anything I have witnessed in other media, and 2) no bigfoot controls it.

There is something (in)credible about the human voice. Maybe in the world where we strive for more human connection; real podcasting’s open discussions are a welcomed relief from all the other crap we get fed?

Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser.