Want To Make A Dating App That Actually Works? Design It For The Ladies
Online dating has matured from Internet fringe activity to full-blown phenomenon. Online dating apps? Less so. With the exception of the wildly popular Grindr, hooking up via your smartphone has been an anathema to app developers and a hazard to those looking for mates, a kind of no-man’s-land between skeeze city and sociopath village. “Another day, another creepy mobile app,” observed the New York Times’ Nick Bilton, writing about the spectacularly creepy Girls Around Me app.
There’s a really low perceived value for dating apps right now,” agrees Gene Liebel, chief strategy officer at Brooklyn digital agency Huge and the force behind CrazyBlindDate, a mobile app for OkCupid that launched yesterday. “There’s a lot of failure in this space. But being first to market a thing is overrated. We spent some time on this, and I think in this case, we got it right.”
I actually quite like the idea of Crazy Blind Date.
Crazy blind date reminds me of a cross between OKcupid’s Locale and How about we. Not sure if this is designed for ladies but per-se but I can imagine women being a little more comfortable than whats currently on the market.
If you build it for women, the thinking went, the men will come (the reverse, historically, hasn’t worked so well). “We figure men will endure a little more pain,” says Liebel. “So everything, from the design to the algorithm, is geared to giving women a successful dating experience.” That meant building an infrastructure of safe public places to populate the location list, a safety net against dates gone wrong. It also meant putting the focus on meeting more men, in smaller doses–a romantic test drive to see if things click, rather than weeks of online browsing and messaging