Broadcast or Perceptive Media?

I was half watching Newsnight and working on my laptop, on Thursday 31st January on BBC2. Newsnight finished and the weather came on. Now the is pretty much out the way, I’m not so interested in the weather.

Anyway as the weather man ran through the upcoming weather forecast, I looked up when the man mentioned Manchester. A few moments passed and I thought well its related to rain, so Manchester is a obvious target. A few moments later, Manchester was mentioned again and I looked up again. My glance become more of a stare as I thought about perceptive media.

The moment of attention or as I like to think about it, a moment of deja vu. Was powerful enough to make me lift my head and divert my attention to the weather for a few more moments at least.

The ability to connect and engage with people using slight differences in narrative. It doesn’t require huge sweeping changes, just clever well written narrative.

Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser.