For years, we’ve heard complaints about using the term “piracy” to describe the online copyright infringement—but most have come from Big Content’s critics.
As noted copyright scholar William Patry argued in his most recent book, “To say that X is a pirate is a metaphoric heuristic, intended to persuade a policymaker that the in-depth analysis can be skipped and the desired result immediately attained… Claims of piracy are rhetorical nonsense.”
That may well be true, but copyright holders have long preferred the term, with its suggestions of theft, destruction, and violence. The “pirates” have now co-opted the term, adopting it with gusto and hoisting the Jolly Roger across the Internet (The Pirate Bay being the most famous example).
Some of those concerned about online copyright infringement now realize that they may have created a monster by using the term “piracy.” This week, at the unveiling of a new study for the International Chamber of Commerce which argued that 1.2 million jobs could be lost in Europe as a result of copyright infringement by 2015, the head of the International Actors’ Federation lamented the term.
“We should change the word piracy,” she said at a press conference. “To me, piracy is something adventurous, it makes you think about Johnny Depp. We all want to be a bit like Johnny Depp. But we’re talking about a criminal act. We’re talking about making it impossible to make a living from what you do.”
Translation: we should have chosen a less-sexy term.
Gutted, they built up this stupid image of pirates and its totally back fired on them. Another win for remix culture I would say. Heaven knows what they will come up with instead.