As a lot of people know, I'm not the biggest fan of Apple or what Apple does but I'm happy that the more I look into iTunesLP and iTunes Extras, the more I'm liking it. its seems its all underpined in a new thing called Tunekit, which seems to be related to a new framework which some people are calling Cocoa for the web, SproutCore. So generally its all just HTML, CSS and Javascript. So hopefully if all goes well who know where it might go. It certainly beats some nasty things your seeing on Bluray discs. And even better we're back to the internet has won type territory, aka goodbye to disc technology, good stuff Apple.
I certainly think HTML5, CSS and Javascript on the TV screen is a killer move. I can't even imagine what's possible once Canvas and Canvas3D get mixed up in all this too. Adobe should be worried, their open screen project is interesting but being built around extending Flash is a big mistake. In the same category Silverlight scares most people. Nope HTML is good enough. It certainly seems Apple will lead the pack on this one.