So above is the CNN version and here's the full thing. Watching the video its about the same as most British Public service messages but the press in the states seem to think its too graphic and scary. I say get a grip, welcome to reality. Its meant to shock, although I can't imagine anyone over here saying its too shocking. I've seen worst things in Hollyoaks for goodness sake.
There is a point to be made about how effective shock techniques are now, for example the NHS (National Health Service) for about a decade have been going for more tactical and persuasive public service messages. Who could forget the fat dripping from the fag? Yuk!