Dave sent me this link a little while ago. Its about monetising long form video. What I found interested was the conclusion at narrowcasting.
We're heading to narrowcasting, even if a few topics – sports, financial reporting, and big news – still will command big audiences.
The future market for the traditional boob tube boils down to this: 1) the technically backward, 2) the institutionalized (in prison, in hospitals, in nursing homes), 3) three year olds and younger who don't yet have the cognitive skills to manage a remote.
As I've been saying to broadcast and cable for years now: Change or die.
There was also a range of interesting quotes collected from the web which I think are worth reposting.
Last year, the top 25 shows on blip.tv averaged under five minutes. This year, the number is up to 14 minutes, roughly THREE TIMES longer – an increase accomplished in just 12 months!
Internet video is mainstream now with about 150 million viewers in the US alone (about half the population) and the average viewer is watching 97 videos per month. Pretty amazing when you consider just five years ago, the typical Internet use was watching zero videos per month.
“People are getting more comfortable, for better or worse, bringing a computer to bed with them.” – Dina Kaplan, co-founder of Blip.TV