Microsoft, the word your looking for is differentiating

TechCrunch has a post about the launch date of the Windows Mobile store and all the mistakes Microsoft are making.

Microsoft is stepping into this game ridiculously late. While there are already an estimated 20,000 applications for the Windows Mobile platform out there. Marketplace will only be available to WinMo 6.5 users next Fall and to 6.0 and 6.1 users by the end of this year. Microsoft is essentially acknowledging Apple got it right with its App Store years ago and is only now trying to follow in its footsteps.

n the meantime, Google has already gone live with the Android Market, while RIM has its App World for BlackBerry, Palm has introduced its App Catalog store and Nokia recently took the wraps off its Ovi Store. Heck, even handset maker LG beat Microsoft by launching its own application store with about 1,400 apps for Windows Mobile-powered phones just yesterday.

I wonder if by the time Microsoft finally gets around to pushing Marketplace for Mobile live, people are going to have a problem looking at it as a differentiating product rather than as a late catch-up play by Redmond.

Like I mentioned ages at Microsoft's Mix09, they should not have simply copied Apple. Even the revenue share is the same! They really had the chance to do something different but oh no, we need to play it safe. They should have taken advantage of the open nature of Windows mobile phones. Bluetooth sharing could have been huge for adhoc transfering of apps. But oh no play it safe. Well I'm this close to switching over to Android now.

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Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser. Can be found at, and