Seth Godin on the tribes we lead

Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.

A fantastic TED talk which really got me thinking. Seth Godin is highly rated in most circles but I've not really come in contact with anywhere, even in my reading. So in the talk above, Seth gives a presentation about tribes which I gathered he wrote a book on. The core message was about leading a movement, and you know what he's so right. For example, BarCamp is a movement and its growing getting stronger with them popping up and being used for many different things. We have a few pioneers to thank for that. But most of those people have moved on to the next thing. They never stop changing the world which would be a great subtitle to have on your card. These pioneers also fall into the trap of never being able to explain what they actually do.

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Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser. Can be found at, and