So this is great I'm sitting in the front row of a talk about Corporate Communications 2.0. The blurb goes like this.
Today's successful corporate communications and PR efforts are moving faster and faster towards the Web 2.0 channels of the day. Even some of the largest companies are using blogs, podcasts, videos – even Twitter and Jaiku – to reach customers, employees, and shareholders. Many of these efforts have had excellent results, others not so much. How does PR and corporate communications operate today, in a world full of direct communication with customers via web sites, email, blogs, and video?In order to use update your corporate communications plan, you need to consider corporate blogging practices that fit your company and situation, understand the variety of channel and tools available, and learn to blend the old with the new.Through a variety of corporate case studies, find out how businesses can use blogs and other forms of online communication to reach out and inform their customers, connect with their employees and their community, and create conversations and relationships that last.
So I thought, hummm I wonder if the BBC Internet Blog has launched yet? Yes that thing I've been closed lipped about for ages is now online for all to see. Enjoy!