Unlimited broadband does not exist?

Glyn sent me this while I was away.

ISPA to members: play fair on fair use

Internet providers' trade association ISPA has told its members to stop advertising “unlimited” broadband unless they are explicit and transparent about their fair use policies. Over recent months public calls have grown louder for action against ISPs who hawk “unlimited” services, without monthly download limits or bandwidth throttling, only to threaten cut-off when unpublished limits are breached.

At long last something starting to happen. My experience with Demon drove me away from them and I'm now a customer of UK Free Software Network. However I'm disappointed OFCOM have not stepped in here…

Action against ISPs has not been taken by Ofcom or the Advertising Standards Authority, which says “unlimited” advertising is OK as long as the small print says there is a fair use policy. The details of the fair use policy do not have to be published, however, as Pipex customers recently dicovered when they were told they would be cut off if they didn't rein in their broadband use.

What good is a fair use policy if you can't see whats in it!!! Once again sign the epetition if you think OFCOM and the ASA should publish there fair use policy amounts for all to see.

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Author: Ianforrester

Senior firestarter at BBC R&D, emergent technology expert and serial social geek event organiser.